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A day in Deauville, according to Coco Chanel

Take a walk through the streets of chic French seaside town Deauville with some wise words of guidance from Coco Chanel.

“Luxury must be comfortable, otherwise it is not luxury.”

Check in to the Hôtel Barrière Le Royal; it’s gloriously ornate and Old World, but supremely comfortable. It’s located across from the beach, just a few minutes’ walk to the promenade and about a five-minute walk into town. Rooms from $320 per night

“It is always better to be slightly underdressed.”

Get your bathers on for a day at the beach. Though Chanel accidentally caused a trend when she returned from a French Riviera cruise in 1923 with a tan, it’s best to hire one of Deauville’s famous colourful parasols and deck chairs (available from April to September) to loll about under, or check out the exquisite mosaicked baths. Call +33 (0)2 3114 0216.

“A fashion that does not reach the streets is not a fashion.”

Max out your credit card or enjoy a day of window shopping in town. You’ll find luxury stores such as Hermès and Cartier, as well as smaller (and more affordable) boutiques along rue Eugène Colas and rue Désiré le Hoc. Or check out the traditional Deauville Market for fresh local produce – such as seafood, cheese, honey, cured meats – flowers, clothing, books and the like (open Monday, Friday and Saturdays year-long).

“When I can no longer create anything, I will be done for.”

Deauville’s cultural calendar is booming, from art exhibitions to polo to theatre to the American Film Festival and the annual Easter Classical Music Festival. See what’s coming up at

“There are people who have money and people who are rich.”

Make your way to the Casino Barrière, if not for a bet, just to ogle its extravagance. You can’t miss it; its façade has illuminated the seafront since 1912.


MORE… Deauville: France’s other, other chic seaside town


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This article appeared in issue 27

Featuring: • Our popular annual list of the top reasons to travel (a record number of 57!) • The hottest trends for 2017 • Wardrobe essentials to make travelling easier

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