If there is one place to embrace sauna culture it's Finland; they have over 3 million

Unwind, Finnish style.

The air was thick with steam as I stepped into the warm embrace of the wood-panelled Finnish sauna, the heat wrapping around me like a blanket. Situated right on the edge of the water at Pukka Resort Rovaniemi in Finland, the sauna’s windows offered a stunning view of the frozen lake, its surface a sparkling white expanse.

As the scent of birchwood filled the air and the stove crackled rhythmically, I could feel the sweat begin to form on my skin, each drop easing the stress of a long flight. After a few minutes, I took my first plunge into the lake’s icy waters. A hole had been carved into the ice, just big enough for me to slip into the frigid water, the coldness first taking my breath away and then invigorating me.

This is why I’d come to Finland. For me and many other visitors to the Nordic nation, stepping into a sauna is more than just a chance to get warm during the long, cold winters; it’s an invitation into a centuries-old ritual that’s woven deeply into the country’s cultural fabric.

Ice swimming is all part of the heat, cool, rest rhythm of sauna culture in Finland. (Image: Visit Karelia)

The history and traditions of Finnish sauna culture

Finnish sauna culture has evolved over the years to even include floating saunas on ferries. (Image: Juho Kuva/Visit Finland)

The Finnish sauna dates back over 2,000 years. Early saunas were simple pits dug into the ground, where water was tossed onto heated stones to generate heat, promote hygiene, and even facilitate childbirth in some rural communities.

Over time, the sauna evolved into a wood-built staple of every Finnish home, becoming more refined, but just as essential. The country boasts over three million saunas – there are more saunas than there are cars. Nearly every Finn has access to one, whether it’s in their home, at a lake cabin, or in a public sauna. They remain a place to go to heal and reflect, either individually or with friends and family.

Kotiharju sauna is the only public sauna in Helsinki that is heated with wood. (Image: Jussi Hellsten/Hellinski Marketing)

Sauna etiquette

Brush up on sauna etiquette beforehand. (Image: Harri Tarvainen/Visit Finland)

Sauna time in Finland follows a familiar rhythm – one that locals barely think about, but visitors should know. First things first: shower. Always. It’s expected, and it keeps the sauna clean for everyone. Then, strip down (nudity is the norm, and it is viewed as a natural part of the experience, not something to feel self-conscious about, though in some public saunas, swimsuits or towels are okay – just check the rules). Bring a small towel to sit on – both for hygiene and comfort – and enter the sauna quietly. Settle in on a bench (the higher you sit, the hotter it gets), breathe deep, and sweat it out.

After 10 to 15 minutes, cool off. That could mean stepping outside, taking a cold shower, or – if you’re lucky – a plunge into a frozen lake. Then repeat. The full experience is hot, cold, rest, and maybe even a beer in between rounds.

Just remember, in Finland, the sauna experience is a communal activity, often shared with friends or family. For locals, this means a true moment of connection – there are no distractions, no phones, just conversation or quiet contemplation.

Some larger saunas allow bathers. (Image: Julia Kivela/Visit Finland)

Modern-day saunas

As a traveller in Finland, your first sauna experience might come with a sea breeze and a skyline view. In cities like Helsinki and Tampere, public saunas have evolved into boutique establishments – think clean-lined architecture, craft beer bars, and rooftop cold plunge pools. In Helsinki, design-forward public saunas like Löyly and Allas Sea Pool draw both locals and travellers in search of that post-sauna glow.

Many hotels offer private saunas you can book by the hour, complete with forest views or instructions for a DIY ice plunge. And while the sauna has long been known for its therapeutic benefits – improving circulation, detoxifying the body, and soothing tired muscles – there’s a growing trend of wellness retreats that integrate sauna bathing into holistic health practices.

Many resorts across Finland are offering sauna experiences as part of a broader wellness journey, from yoga and meditation to forest walks and traditional Finnish herbal treatments.

Whether high-design or humble, electric or wood-fired, the sauna remains a non-negotiable part of Finnish life.

Saunas are an essential part of Finnish culture and a place for connection, free from distractions. (Image: Getty/ferrantraite)