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If there is one place to embrace sauna culture it’s Finland; they have over 3 million

International Traveller
Unwind, Finnish style.

The air was thick with steam as I stepped into the warm embrace of the wood-panelled Finnish sauna, the heat wrapping around me like a blanket. Situated right on the edge of the water at Pukka Resort Rovaniemi in Finland, the sauna’s windows offered a stunning view of the frozen lake, its surface a sparkling white expanse.

As the scent of birchwood filled the air and the stove crackled rhythmically, I could feel the sweat begin to form on my skin, each drop easing the stress of a long flight. After a few minutes, I took my first plunge into the lake’s icy waters. A hole had been carved into the ice, just big enough for me to slip into the frigid water, the coldness first taking my breath away and then invigorating me.

This is why I’d come to Finland. For me and many other visitors to the Nordic nation, stepping into a sauna is more than just a chance to get warm during the long, cold winters; it’s an invitation into a centuries-old ritual that’s woven deeply into the country’s cultural fabric.

Woman swimming in the ice after a sauna in Finland
Ice swimming is all part of the heat, cool, rest rhythm of sauna culture in Finland. (Image: Visit Karelia)

The history and traditions of Finnish sauna culture

A sauna ferry in Oulu, Finland
Finnish sauna culture has evolved over the years to even include floating saunas on ferries. (Image: Juho Kuva/Visit Finland)

The Finnish sauna dates back over 2,000 years. Early saunas were simple pits dug into the ground, where water was tossed onto heated stones to generate heat, promote hygiene, and even facilitate childbirth in some rural communities.

Over time, the sauna evolved into a wood-built staple of every Finnish home, becoming more refined, but just as essential. The country boasts over three million saunas – there are more saunas than there are cars. Nearly every Finn has access to one, whether it’s in their home, at a lake cabin, or in a public sauna. They remain a place to go to heal and reflect, either individually or with friends and family.

Men gather outside Kotiharju sauna to cool off in Helinski
Kotiharju sauna is the only public sauna in Helsinki that is heated with wood. (Image: Jussi Hellsten/Hellinski Marketing)

Sauna etiquette

A group carrying buckets to the sauna in Ruka Kuusamo through the snow
Brush up on sauna etiquette beforehand. (Image: Harri Tarvainen/Visit Finland)

Sauna time in Finland follows a familiar rhythm – one that locals barely think about, but visitors should know. First things first: shower. Always. It’s expected, and it keeps the sauna clean for everyone. Then, strip down (nudity is the norm, and it is viewed as a natural part of the experience, not something to feel self-conscious about, though in some public saunas, swimsuits or towels are okay – just check the rules). Bring a small towel to sit on – both for hygiene and comfort – and enter the sauna quietly. Settle in on a bench (the higher you sit, the hotter it gets), breathe deep, and sweat it out.

After 10 to 15 minutes, cool off. That could mean stepping outside, taking a cold shower, or – if you’re lucky – a plunge into a frozen lake. Then repeat. The full experience is hot, cold, rest, and maybe even a beer in between rounds.

Just remember, in Finland, the sauna experience is a communal activity, often shared with friends or family. For locals, this means a true moment of connection – there are no distractions, no phones, just conversation or quiet contemplation.

A woman exiting the sauna in Lehmonkarki Resort in Lahti
Some larger saunas allow bathers. (Image: Julia Kivela/Visit Finland)

Modern-day saunas

As a traveller in Finland, your first sauna experience might come with a sea breeze and a skyline view. In cities like Helsinki and Tampere, public saunas have evolved into boutique establishments – think clean-lined architecture, craft beer bars, and rooftop cold plunge pools. In Helsinki, design-forward public saunas like Löyly and Allas Sea Pool draw both locals and travellers in search of that post-sauna glow.

Many hotels offer private saunas you can book by the hour, complete with forest views or instructions for a DIY ice plunge. And while the sauna has long been known for its therapeutic benefits – improving circulation, detoxifying the body, and soothing tired muscles – there’s a growing trend of wellness retreats that integrate sauna bathing into holistic health practices.

Many resorts across Finland are offering sauna experiences as part of a broader wellness journey, from yoga and meditation to forest walks and traditional Finnish herbal treatments.

Whether high-design or humble, electric or wood-fired, the sauna remains a non-negotiable part of Finnish life.

a Finnish Sauna in winter
Saunas are an essential part of Finnish culture and a place for connection, free from distractions. (Image: Getty/ferrantraite)

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5 things every hotel needs for a more restorative stay

    Kate Bettes Kate Bettes
    Wellbeing means different things to different travellers. Here’s how to pick a hotel that gets it right for you.

    The best wellness holidays aren’t necessarily spent wrapped in a spa robe. Sometimes they’re found around a dinner table in Cambodia, on a hiking trail in New Zealand or after finally beating jet lag on the other side of the world. The hotel you choose is what makes them happen.

    1. Easy access to good food

    meals from Novotel Bangkok Sukhumvit 20
    Taste delicious meals at Novotel Bangkok Sukhumvit 20.

    One of the quickest ways to derail healthy habits on holiday is to spend half of it working out where to eat instead of digging into the culture around you. Thankfully, Novotel has done much of the hard work already, with chefs building menus that lean into the flavours, ingredients and traditions of each destination.

    In Sihanoukville, Cambodia, Korkor soup – often dubbed ‘Cambodian ratatouille’ – sits alongside raw blue crab dressed with lime and chilli, best enjoyed with views across the Gulf of Thailand.

    In the lovingly chaotic city of Bangkok, the presence of food cranks up the sociability. At Novotel Bangkok Sukhumvit 20, you can settle in with mango sticky rice and stranger-turned-friends beside the pool at Sky on 20 rooftop bar, or bring them along to tackle river prawns and stir-fried crab with holy basil at the buzzing Crab Paradise Dinner Buffet.

    Then Novotel Dubai Al Barsha welcomes you with a laidback twist on the level of indulgence the Middle Eastern city is best known for up on Deck Se7en. Looking towards Burj Al Arab, the rooftop lounge has everything from Mediterranean-style dishes like seabass ceviche to Italian prosecco sundowners.

    At the other end of the scale, in the hills that surround the Novotel Bali Ubud Resort, calm comes from nature. At Siralada restaurant, Balinese traditions shape the menu while thunder rumbles over the surrounding jungle – proving the setting is as nourishing as the food itself.

    While at Novotel Nha Trang, chef Kieu Thi My Hanh and her team showcase Vietnam’s knack for balancing freshness, texture and fragrant herbs. Pho remains a favourite, while seafood salad with pomelo and mango brings those flavours together in one bright dish.

    It’s all an approach backed by partnerships with expert food creators such as Alfie Steiner, whose plant-forward recipes prove healthy food should never taste plain.

    2. Better sleep options

    Novotel Bali Ubud Resort room
    Sleep deeply with Novotel.

    There are few travel experiences more disappointing than arriving in a new country, determined to seize the day, only to fall asleep fully clothed by 3pm.

    For Australian travellers, jet lag is often an unavoidable part of the journey. That’s one reason Novotel runs sleep-focused initiatives that help guests adjust quickly without compromising on health. We’re talking partnerships with Sydney-based sleep specialist Olivia Arezzolo, known for her advice on everything from better sleep habits to beating jet lag, alongside features like pillow menus, in-room yoga content and tailored sleep guidance.

    The sooner you’re operating on local time, the sooner you can get back to more pressing matters – like deciding which spa treatment to book.

    3. More ways to move

    woman hiking around queenstown new zealand
    Stay at Novotel Queenstown Lakeside and explore local hiking trails. (Credit: GettyI mages/ naruedom)

    Every place in the world has its own way of getting you moving: whether that’s hiking up ice-bitten mountains before a sauna or gentle stretching by the pool before a facial. From fitness centres to spas, Novotel recognises that wellbeing rarely looks the same.

    At Novotel Queenstown Lakeside, activity is inescapable. Here, hiking trails, ski fields, bungee jumps, and white-water rafting have made the region famous. The hotel’s location on the shores of Lake Wakatipu means less time spent organising yourself and more time out there experiencing them. To top it all off, you can book a private hot tub for the evening before heading back into the wilderness tomorrow.

    Bali, of course, takes a softer approach. At Novotel Bali Ubud Resort or Novotel Bali Nusa Dua, movement is less about conquering a mountain and more about a dance class between the tropical gardens and lagoon pools. Afterwards, the spa takes over, with traditional treatments like a Lulur body scrub: a combination of rice, turmeric, sandalwood, ginger and jasmine that’ll soothe muscles already relaxed by the Balinese heat.

    4. Better connections

    Novotel Sharm El Sheikh
    Kids will love a stay at Novotel Sharm El Sheikh.

    One of the best things about travel is that it gives your family stories you’ll be telling for years. Novotel helps create them with activities that bring everyone together, whether that’s trying something new, learning a local skill, or simply spending more time together.

    Go for a distinctly Thai twist at Novotel Phuket Vintage Park, where many of the family activities draw on local culture. Kids can try everything from beginner Thai boxing and language lessons to umbrella painting and – a pastime beloved by children the world over – pool foam parties. Everyone is welcome to join in, whether that’s getting splashed, covered in paint, or simply watching their children discover a new side of Thailand during the dedicated Family & Kids Day.

    A different adventure awaits at Novotel Sharm El Sheikh. Kids could be perfectly content with discos, drawing classes and new holiday friends, but the Red Sea has other ideas. Sitting on the edge of Naama Bay, days here might involve snorkelling colourful reefs, taking a boat trip to Ras Mohammed National Park or heading into the desert by quad bike or camel for a Bedouin-style dinner beneath the stars.

    5. Location is everything

    Surin Beach, Choeng Thale, Thalang District, Phuket, Thaiföld
    Explore Phuket’s gorgeous beaches. (Credit: Bence Biczo)

    Everyone’s idea of wellness looks a little different. With more than 600 hotels across 65 countries, Novotel gives guests the freedom to choose the destination that suits them best. Whether that’s a beachside escape in Phuket, an alpine expedition in Queenstown or a city break in Bangkok, there’s a good chance a Novotel isn’t far away.

    All that’s left? Choosing your version of wellbeing.

    Discover stays to inspire your everyday at novotel.accor.com.