Why travellers are increasingly dreaming of a white Christmas – and the best places to experience one for yourself.

China has long been a destination many foreign travellers are curious about, but few actually visit. 

We’re always looking back with nostalgia and looking forward with anticipation, but what about now? A century on from the dawn of commercial aviation, travel is more exciting, expansive and responsible than ever before. Here’s why travellers have never had it so good.

From quiet travel and analogue escapes to multigenerational trips and stargazing, discover the dominant trends shaping how people are travelling today.

They may be the youngest travellers, but Gen Alpha are setting big trends when it comes to family travel.

Today’s hotels are increasingly becoming part of the environment they sit within, embracing the local culture and inviting both visitors and locals inside.

As the travel industry responds to the diverse needs and identities of travellers, vendors going the extra mile to curate value-aligned offerings are winning. These neurodivergence innovations, accessible leisure hotspots and welcoming LGBTQ+ destinations are shaping inclusive travel experiences.

For years, the travel industry has spoken the language of sustainability – though the reality has often been more complicated. At times, sustainability appeared more visible in messaging than in measurable outcomes. But something has shifted.

In my early 20s, group tours was a dirty phrase. Now, I know how wrong I was.