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The best Black Friday travel deals for 2026: flights, cruises, hotels and tours

From discounted European adventures to luxury Bali escapes and bucket-list cruises, these are the best Black Friday travel deals worth booking in 2026.

Black Friday might be synonymous with heavily discounted electronics, fashion, and shopping centre brawls, but did you know it’s also a great time to score travel discounts? For anyone planning a trip, the annual sales event is an opportunity to book that bucket-list holiday for less.

While the sale doesn’t officially start until November 27, many travel brands are getting in early, with offers including two-for-one Norwegian cruises, discounted small-group adventures and savings on luxury accommodation in Bali. Some deals extend to departures well into 2027 and even 2028, giving travellers plenty of time to plan.

We’ve rounded up the best Black Friday travel deals for 2026, including the dates, inclusions and booking conditions you need to know before committing.

Black Friday cruise deals

From Norway’s fjord-fringed coastline to Japan’s historic ports, Black Friday is an opportunity to secure significant savings on international cruises. These are the offers worth considering.

Hurtigruten: Two-for-one Norwegian coastal cruises from $2085 per person

MS Trollfjord review, Hurtigruten
Watch the aurora dance across the sky from the top deck of MS Trollfjord. (Credit: Eva Stiegler)

Norwegian cruise operator Hurtigruten is offering a two-for-one deal on its iconic 12-day Classic Roundtrip Coastal Express voyage, sailing from Bergen to Kirkenes and back. Prices start at $2085 per person, twin share, with the itinerary calling at 34 ports along Norway’s spectacular coastline.

The voyage includes onboard dining, Norwegian coastal cuisine demonstrations and daily lectures. Travellers departing before 31 March 2027 also benefit from Hurtigruten’s Northern Lights Promise, subject to its conditions.

The offer is available for bookings made by 6 December 2026, with eligible departures extending into 2027.

Book: Hurtigruten’s website or call 1300 146 501.

Royal Caribbean: Up to 60% off the second guest, plus savings of up to $900

Royal Caribbean is offering up to 60 per cent off the second guest’s cruise fare, alongside instant savings of up to $900 on eligible bookings.

For travellers looking to explore beyond Australia, one option is a nine-night New Zealand cruise aboard Anthem of the Seas, departing Sydney on 19 December 2026 and returning on 28 December. Balcony accommodation starts at $2899 per person.

The itinerary offers an opportunity to experience New Zealand over the Christmas period, with onboard accommodation, selected dining, entertainment and ship facilities included in the cruise fare. Exact discounts depend on the sailing and stateroom selected.

Book: Royal Caribbean’s website.

Princess Cruises: 10-night Japan cruises from $1899 per person

Japan with Princess Cruises
Discover Japan with Princess Cruises.

Discover Japan by sea with Princess Cruises, which is advertising a 10-day Circle Japan voyage departing roundtrip from Tokyo on 5 September 2027. Interior staterooms start at $1899 per person.

The fare includes onboard accommodation, daily meals, entertainment and access to most of the ship’s facilities. It’s an appealing option for travellers hoping to combine Japan’s major cities and coastal destinations without the logistics of changing hotels.

Princess Cruises is also advertising a 13-day New Zealand sailing departing Sydney on 7 February 2027, with interior cabins starting at $2299 per person.

Prices are subject to availability and should be confirmed on the final booking page.

Book: Princess Cruises’ website.

Black Friday accommodation deals

Whether you’re dreaming of a luxurious Balinese hideaway or a five-star city break, Black Friday hotel sales can make an indulgent overseas escape considerably more affordable. From discounted nightly rates to complimentary extras, these are the international accommodation deals to know about.

Booking.com: Discounts on international accommodation

Travellers planning an overseas escape in 2027 should keep an eye on Booking.com, which is launching Black Friday savings on selected accommodation worldwide.

The promotion runs from 19 November to 2 December 2026, with eligible stays available for travel until 31 December 2027. Discounts also extend to selected car rentals, attractions and flights, making it worth comparing prices if you’re booking several components of a holiday. The exact savings depend on the property and dates selected.

Book: Booking.com.

Expedia: Up to 50% off selected hotels

Expedia is offering savings of up to 50 per cent on selected hotels, alongside discounts on flights, holiday packages and activities.

The sale runs from 17 November to 3 December 2026, with eligible travel dates extending until 30 December 2027. Travellers willing to wait until Black Friday, Cyber Monday or Travel Tuesday can also look out for limited-time flash deals advertising up to 75 per cent off selected stays.

Availability and eligible properties will vary, so compare the final rate before booking.

Book: Expedia.

Black Friday flight deals

Airfares can account for a significant portion of an overseas holiday budget, making Black Friday one of the key sales events to watch if you’re planning international travel in 2027. While some airlines have already released early offers, others are expected to announce additional discounts closer to 27 November.

Singapore Airlines: Up to 10% off flights to Thailand, plus a $100 reward

Singapore Airlines
Singapore Airlines is already offering discounts. (Credit: Unsplash/Emily Rusch)

Singapore Airlines has launched an early Black Friday offer for KrisFlyer members travelling to Bangkok or Phuket, with savings of up to 10 per cent on eligible base fares from Australia.

Book between 12 and 18 November 2026 using promotional code KFEARLY and pay with Mastercard to unlock the discounted fare. Eligible travellers can also receive $100 worth of KrisPay miles to spend through the Kris+ app, subject to limited availability.

The promotion applies to selected travel dates between 1 February and 31 October 2027, with blackout periods and route-specific conditions.

Book: Singapore Airlines Black Friday sale.

Trip.com: More international flight deals coming on Black Friday

Trip.com is preparing another round of international flight discounts for 27 November, following its early November sale, which featured fares to Bali from $109 and promotional offers on routes to China.

While those earlier flash deals have ended, the company has confirmed further Black Friday promotions are planned. Travellers considering destinations across Asia should keep an eye on the booking platform for new fares and promotional codes as they’re released.

Book: Trip.com.

Black Friday tour deals

If a bucket-list adventure is on the cards for 2027, Black Friday is an ideal time to book. From guided journeys through Europe to small-group expeditions across Asia, some of the biggest savings are on multi-day tours. Here are the best international tour deals we’ve found.

Intrepid Travel: Up to 20% off more than 950 adventures

Intrepid Travel is offering up to 20 per cent off more than 950 small-group adventures across over 90 countries, with eligible departures between 1 December 2026 and 14 December 2027.

Among the standout offers is the 14-day Best of Italy itinerary, now priced from $5116 per person after a 20 per cent discount. Travellers can also save 20 per cent on the 15-day Best of Turkey tour, with prices starting at $3196 per person.

Both itineraries include accommodation, transport and selected meals and activities.

The sale runs from 12 November to 4 December 2026.

Book: Intrepid Travel.

INTRO Travel: Up to 30% off group tours

a boat with snacks in Halong Bay, Vietnam
Visit Halong Bay as part of an INTRO Travel Vietnam tour. (Credit: Paul Macdonald/Unsplash)

INTRO Travel has launched its INTRO Friday sale, offering 15 per cent off all tours with the promotional code INTROFRIDAY.

Travellers can unlock savings of up to 30 per cent when combining the offer with selected discounted departure dates, making it an attractive option for those with flexible travel plans.

The operator specialises in group adventures, with itineraries spanning destinations including Thailand, Bali, Vietnam and Japan. Tours typically combine accommodation, local transport, activities and group experiences, although inclusions vary by itinerary.

Check eligible departure dates and booking conditions before purchasing.

Book: INTRO Travel.

Contiki: Save up to $1163 on international tours

Contiki is offering savings of up to $1163 on selected group trips as part of its Black Friday sale.

The promotion covers more than 100 itineraries across six continents, with eligible departures between 1 January and 31 December 2027. For travellers aged 18 to 35, it’s an opportunity to explore destinations across Europe, Asia, Africa and the Americas with the logistics of accommodation, transport and selected experiences taken care of.

The sale runs until 4 December 2026, with discounts varying by itinerary and departure date.

Book: Contiki Black Friday deals.

AAT Kings: Up to 20% off New Zealand tours

cruising the Milford Sound, South Island, New Zealand
Cruise through Milford Sound with AAT Kings

Travellers keen to explore New Zealand can save up to 20 per cent on selected AAT Kings guided holidays and small-group tours.

The Black Friday promotion includes eligible New Zealand itineraries, giving travellers the opportunity to discover the country’s spectacular landscapes without having to organise every element of the journey themselves.

Depending on the tour, packages can include accommodation, coach travel, sightseeing and selected meals. The sale ends on 30 November 2026, with discounts and availability varying between departures.

Book: AAT Kings.

Wendy Wu Tours: Save up to $8000 per couple on 2027 and 2028 holidays

Shanghai cityscape
Discover Shanghai with Wendy Wu Tours.

Planning a big overseas adventure? Wendy Wu Tours is offering savings of up to $8000 per couple on selected tours departing in 2027 and 2028.

The promotion spans hundreds of itineraries across more than 50 destinations, with options ranging from cultural journeys through Japan and China to adventures in Vietnam, South Korea and beyond.

Wendy Wu Tours specialises in escorted holidays, with packages typically incorporating accommodation, sightseeing, transport and meals, depending on the itinerary.

To take advantage of the offer, bookings must be made by 30 November 2026. Savings vary by tour and departure date.

Book: Wendy Wu Tours.

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G Adventures: Up to 30% off small-group tours

G Adventures is offering savings of up to 30 per cent on more than 400 small-group adventures around the world.

The promotion covers selected departures through 30 April 2027, giving travellers the chance to explore destinations across Asia, Europe, Africa and the Americas at reduced prices.

Known for its small-group itineraries and emphasis on local experiences, G Adventures offers everything from active expeditions to cultural journeys. Accommodation, transport and activities vary according to the trip selected.

The sale runs until 4 December 2026.

Book: G Adventures.

Collette: Save up to $5000 per couple on worldwide tours

Collette is offering savings of up to $5000 per couple on more than 60 of its Explorations small-group tours.

The Black Friday promotion applies to selected departures between 1 January 2027 and 30 April 2028, making it particularly appealing to travellers planning a holiday well in advance.

Collette’s guided itineraries combine cultural experiences with accommodation and organised sightseeing, with inclusions depending on the destination and tour.

Bookings must be made between 9 November and 4 December 2026 to qualify for the offer.

Book: Collette Black Friday sale.

World Expeditions: Up to 30% off trekking adventures

For travellers who prefer their holidays with a side of adventure, World Expeditions is offering savings of up to 30 per cent on selected trekking expeditions departing in 2027.

The operator specialises in active, small-group adventures, with trips designed for travellers looking to explore remarkable landscapes on foot.

The Black Friday promotion runs until 1 December 2026, with eligible departures and discounts subject to availability.

Book: World Expeditions.

Black Friday FAQs

What is Black Friday?

Black Friday is one of the world’s biggest annual shopping events, taking place on the Friday following Thanksgiving in the United States. What began as an American retail tradition has since become a global sales phenomenon, with Australian retailers and travel companies getting in on the action.

While Black Friday was traditionally associated with discounted electronics, clothing and homewares, the event has become an increasingly important date on the travel calendar. Airlines, hotels, cruise lines and tour operators now use the occasion to release limited-time offers, often with substantial savings on holidays booked months in advance.

For travellers, that can mean discounted international flights, reduced hotel rates, complimentary upgrades and significant savings on organised tours.

The sales also extend into Cyber Monday, the online shopping event that follows Black Friday, although many travel companies now run promotions for several weeks rather than limiting their offers to a single weekend.

Qantas plane wing
A huge selection of airlines, accommodation providers and tour companies take part in Black Friday. (Credit: Unsplash/Sam Carter)

When does Black Friday start?

Black Friday falls on Friday 27 November 2026, with Cyber Monday following on Monday 30 November. However, travellers don’t need to wait until the official date to start searching for savings.

Many travel companies launch their Black Friday promotions weeks in advance, giving early planners a head start on securing discounted flights, accommodation and tours.

It’s worth remembering that the advertised sale period doesn’t necessarily reflect the dates you can travel. Many Black Friday offers apply to holidays departing throughout 2027, and some extend into 2028.

As always, availability can be limited, particularly for popular destinations, school holiday periods and the most heavily discounted departures. Booking early may give you a better choice of dates and accommodation.

How to score the best Black Friday travel deals

The secret to securing a genuinely good Black Friday travel deal is to do your research before the sales begin. Start by identifying the destinations you’re interested in, your preferred travel dates and how much you’re willing to spend.

If you’re flexible with departure dates, you’ll generally have a better chance of finding the lowest advertised fares and accommodation rates. Travelling outside peak holiday periods can also help stretch your budget further.

Before booking, compare the discounted price with the usual cost of the same holiday. A headline saving doesn’t always guarantee the best value, particularly when flights, meals, baggage or transfers aren’t included.

It’s also important to read the fine print. Check cancellation policies, minimum stays, booking deadlines and any blackout dates before committing.

Finally, consider signing up for airline and travel company newsletters. Some brands release their offers to subscribers first, while others provide exclusive promotional codes or additional savings for members.

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Jessica O'Donnell
Jessica O’Donnell is Evergreen Editor at International Traveller. After nearly seven years in London, she returned to her hometown of Sydney with a love of exploring new places and a travel wish list that keeps growing. Previously Ecommerce Editor at Women’s Health UK, she’s also written for The Telegraph, The Times, Runner’s World and Cosmopolitan in the UK, as well as ELLE and Harper’s BAZAAR Australia. At International Traveller, she helps readers plan memorable overseas adventures, from city breaks to far-flung escapes. As someone who squeezes every last drop out of her annual leave allocation, she takes holidays extremely seriously. When she’s not writing or editing, you’ll find her on a girls’ weekend away, sipping an ice-cold dirty martini or with her nose in a book. Or if she's really lucky, all three at once.
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5 things every hotel needs for a more restorative stay

    Kate Bettes Kate Bettes
    Wellbeing means different things to different travellers. Here’s how to pick a hotel that gets it right for you.

    The best wellness holidays aren’t necessarily spent wrapped in a spa robe. Sometimes they’re found around a dinner table in Cambodia, on a hiking trail in New Zealand or after finally beating jet lag on the other side of the world. The hotel you choose is what makes them happen.

    1. Easy access to good food

    meals from Novotel Bangkok Sukhumvit 20
    Taste delicious meals at Novotel Bangkok Sukhumvit 20.

    One of the quickest ways to derail healthy habits on holiday is to spend half of it working out where to eat instead of digging into the culture around you. Thankfully, Novotel has done much of the hard work already, with chefs building menus that lean into the flavours, ingredients and traditions of each destination.

    In Sihanoukville, Cambodia, Korkor soup – often dubbed ‘Cambodian ratatouille’ – sits alongside raw blue crab dressed with lime and chilli, best enjoyed with views across the Gulf of Thailand.

    In the lovingly chaotic city of Bangkok, the presence of food cranks up the sociability. At Novotel Bangkok Sukhumvit 20, you can settle in with mango sticky rice and stranger-turned-friends beside the pool at Sky on 20 rooftop bar, or bring them along to tackle river prawns and stir-fried crab with holy basil at the buzzing Crab Paradise Dinner Buffet.

    Then Novotel Dubai Al Barsha welcomes you with a laidback twist on the level of indulgence the Middle Eastern city is best known for up on Deck Se7en. Looking towards Burj Al Arab, the rooftop lounge has everything from Mediterranean-style dishes like seabass ceviche to Italian prosecco sundowners.

    At the other end of the scale, in the hills that surround the Novotel Bali Ubud Resort, calm comes from nature. At Siralada restaurant, Balinese traditions shape the menu while thunder rumbles over the surrounding jungle – proving the setting is as nourishing as the food itself.

    While at Novotel Nha Trang, chef Kieu Thi My Hanh and her team showcase Vietnam’s knack for balancing freshness, texture and fragrant herbs. Pho remains a favourite, while seafood salad with pomelo and mango brings those flavours together in one bright dish.

    It’s all an approach backed by partnerships with expert food creators such as Alfie Steiner, whose plant-forward recipes prove healthy food should never taste plain.

    2. Better sleep options

    Novotel Bali Ubud Resort room
    Sleep deeply with Novotel.

    There are few travel experiences more disappointing than arriving in a new country, determined to seize the day, only to fall asleep fully clothed by 3pm.

    For Australian travellers, jet lag is often an unavoidable part of the journey. That’s one reason Novotel runs sleep-focused initiatives that help guests adjust quickly without compromising on health. We’re talking partnerships with Sydney-based sleep specialist Olivia Arezzolo, known for her advice on everything from better sleep habits to beating jet lag, alongside features like pillow menus, in-room yoga content and tailored sleep guidance.

    The sooner you’re operating on local time, the sooner you can get back to more pressing matters – like deciding which spa treatment to book.

    3. More ways to move

    woman hiking around queenstown new zealand
    Stay at Novotel Queenstown Lakeside and explore local hiking trails. (Credit: GettyI mages/ naruedom)

    Every place in the world has its own way of getting you moving: whether that’s hiking up ice-bitten mountains before a sauna or gentle stretching by the pool before a facial. From fitness centres to spas, Novotel recognises that wellbeing rarely looks the same.

    At Novotel Queenstown Lakeside, activity is inescapable. Here, hiking trails, ski fields, bungee jumps, and white-water rafting have made the region famous. The hotel’s location on the shores of Lake Wakatipu means less time spent organising yourself and more time out there experiencing them. To top it all off, you can book a private hot tub for the evening before heading back into the wilderness tomorrow.

    Bali, of course, takes a softer approach. At Novotel Bali Ubud Resort or Novotel Bali Nusa Dua, movement is less about conquering a mountain and more about a dance class between the tropical gardens and lagoon pools. Afterwards, the spa takes over, with traditional treatments like a Lulur body scrub: a combination of rice, turmeric, sandalwood, ginger and jasmine that’ll soothe muscles already relaxed by the Balinese heat.

    4. Better connections

    Novotel Sharm El Sheikh
    Kids will love a stay at Novotel Sharm El Sheikh.

    One of the best things about travel is that it gives your family stories you’ll be telling for years. Novotel helps create them with activities that bring everyone together, whether that’s trying something new, learning a local skill, or simply spending more time together.

    Go for a distinctly Thai twist at Novotel Phuket Vintage Park, where many of the family activities draw on local culture. Kids can try everything from beginner Thai boxing and language lessons to umbrella painting and – a pastime beloved by children the world over – pool foam parties. Everyone is welcome to join in, whether that’s getting splashed, covered in paint, or simply watching their children discover a new side of Thailand during the dedicated Family & Kids Day.

    A different adventure awaits at Novotel Sharm El Sheikh. Kids could be perfectly content with discos, drawing classes and new holiday friends, but the Red Sea has other ideas. Sitting on the edge of Naama Bay, days here might involve snorkelling colourful reefs, taking a boat trip to Ras Mohammed National Park or heading into the desert by quad bike or camel for a Bedouin-style dinner beneath the stars.

    5. Location is everything

    Surin Beach, Choeng Thale, Thalang District, Phuket, Thaiföld
    Explore Phuket’s gorgeous beaches. (Credit: Bence Biczo)

    Everyone’s idea of wellness looks a little different. With more than 600 hotels across 65 countries, Novotel gives guests the freedom to choose the destination that suits them best. Whether that’s a beachside escape in Phuket, an alpine expedition in Queenstown or a city break in Bangkok, there’s a good chance a Novotel isn’t far away.

    All that’s left? Choosing your version of wellbeing.

    Discover stays to inspire your everyday at novotel.accor.com.