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The travel styles defining how we holiday now 

From quiet travel and analogue escapes to multigenerational trips and stargazing, discover the dominant trends shaping how people are travelling today.

The world around us shapes the way we travel – from obvious factors like the economy and global events, to social influences like seeing everyone share the same destinations on social media. 

In 2026, it’s no surprise that many booming travel trends reflect a desire for peace and quiet. In a world where we’re almost always plugged in – scrolling social media, checking work emails or following the news – information overload has become the norm. 

Quiet travel and analogue escapes are entering the zeitgeist, the new iterations of the long-burning slow travel and wellness travel trends. 

Slowing down and switching off – quiet travel and analogue escapes in the spotlight

Silk Road rail travel
One of the most storied landscapes for rail travel is the Silk Road. (Credit: Supplied/Geographic Expeditions)

Quiet travel means blocking out the noise, literal and metaphorical, in the hopes of being more present and connected. It typically means heading to rural, secluded locations over bustling cities – also a welcome solution to growing overtourism in popular places like Japan, where the famous Cherry Blossom Festival in Fujiyoshida was cancelled in an effort to keep the 200,000-odd yearly attendees from disrupting local life. 

But what about travellers who enjoy the busyness and people watching of a city, but still want to spend their holidays switched off? Enjoy an analogue escape. Wherever you are in the world, this evolution of quiet travel is about disconnecting from all digital technology, opting instead for time offline. 

Slow journeys are another strand of the same thread, showing that travellers aren’t just craving digital escape, but also a chance for a deeper immersion into fewer locations, rather than rapid sightseeing and a crammed itinerary. It’s almost the anti-FOMO movement.  

Given this clear, overall craving for slowing down mentally and physically, it’s not surprising then that travelling by luxury train is on the rise as we continue into 2026. 

Natural wellness and social connection – bathhouses, spas and mindful outdoor escapes 

Hepburn Bathhouse and Spa
Indulge in pure, mineral-rich waters at Hepburn Bathhouse and Spa. (Credit: Supplied/Hepburn Bathhouse and Spa)

Travelling for wellness isn’t going away any time soon – and it goes hand in hand with a slower pace of travel – but it is morphing into a more social occasion as bathhouses continue to open around Australia, and the world, filling the place of the urban ‘third places’ (a term coined by Ray Oldenburg in the early 1990s referring to spaces for socialising outside of home or work). 

Another way to stop and soak in the world around you is astrotourism – a trend that’s been on the rise for the last three to five years. In 2026, a series of celestial events has resulted in predictions of a surge in this type of travel. The solar maximum (a peak in the sun’s 11-year solar cycle) means the northern lights displays are more vibrant than ever. There’s a total solar eclipse in August, and this year’s Perseid Meteor Shower coincides with a new moon, meaning the shooting stars have the sky to themselves and should be more visible. 

Set-jetting and literary adventures – from period dramas to author-inspired trips

Yorkshire Dales National Park,
The dramatic backdrops of the Yorkshire Dales National Park featured in Wuthering Heights. (Credit: Illiya Vjestica)

It’s not just slowing down that’s influencing why we travel. Set-jetting is still very much a trend, thanks in no small part to period dramas such as Bridgerton and Wuthering Heights, with their dreamy historic architecture and moody landscapes brought to life onscreen. But it’s literary travel that is really booming right now. Travellers are swapping film sets for places associated with their favourite authors, books, series or literary events. Think Shakespeare’s birthplace in Stratford-upon-Avon, Harry Potter tours in London or the popular Jane Austen Festival in Bath, UK. 

Playing along or cheering on – sports tourism, marathons and live events

Formula One in Monaco
More Formula One fans are travelling across the world for races. (Credit: Filipp Romanovski)

Sports events are another big pull in 2026, both for travellers wanting to participate (marathons and fun runs are only increasing in popularity) and those only wanting to watch the professionals.  

The Australian Open already had crowds arriving in Melbourne earlier this year. Then the Winter Olympics dominated social media feeds and lured travellers to Italy. Drive to Survive has changed many opinions on Formula 1, and in 2026, the season opener is in Australia (with Madrid, Las Vegas, Monaco and more to follow). 

ALL Accor’s new 2026 travel research found that 89 per cent of respondents booked trips based on live events, and they booked accommodation based on how it would enhance these live experiences. 

Reconnecting with roots – ancestry travel uncovers family heritage

Ancestry travel
Ancestry travel is a rising trend. (Credit: Therese Photo)

Then, of course, there’s the age-old drive of travelling for connection, only now it’s a drive to reconnect with one’s own family history. Ancestry travel is about finding family roots, wherever in the world they may be. The drive for this could be pop culture influences, like the TV show Who Do You Think You Are? But it does also feel like a natural outcome from the feeling of disconnection to the real world that is driving our need to slow down. 

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Multigenerational trips – from family holidays to skip-gen adventures

Multigenerational travel
Multigenerational travel is all about creating shared family memories. (Credit: Da Nang – Hoi An photographer)

The rise of ancestry tourism may just be informed by the fact that multigenerational holidays aren’t going anywhere after they grew in popularity in 2025. 

In fact, Hilton’s 2026 Trends Report found that a third of Australian families take trips with three or more generations at least once a year. And Skyskanner analysed its data from 2025 to find that hotel bookings made using the ‘family’ filter were up by 66 per cent globally, year-on-year. 

The aim for these trips shifts to a focus on creating lasting memories and strengthening bonds. 

“Exploring together beyond the familiar four walls expands horizons and generates an authentic opportunity to share stories and memories across generations. A unique space for bonding in a busy, transactional world," travel psychologist and Essentialise founder Lee Chambers told Skyskanner. 

And, increasingly in 2026, parents need not even apply. Dubbed the ‘skip-gen’ trend, the report also showed that grandparents and grandchildren are increasingly leaving the middleman at home and heading on holiday together. In Australia, just over half of participants in the trend report have taken, or are planning to take, a skip-gen holiday. 

It might seem like travelling with large groups of family contradicts the other trends begging for time to reset, but 59 per cent of Australian travellers listed time with family as a top priority, over personal relaxation. 

The White Lotus
Hit series The White Lotus has taken fans to ultra-luxury resorts in Hawaii, Sicily and Thailand. (Credit: HBO/Fabio Lovino)

Luxury is no longer enough when it comes to choosing hotel stays – travellers are increasingly on the lookout for luxury of experience, expecting unique boutique stays.  

The results of the 2026 Forbes Travel Guide Star Awards revealed a global trend towards hotels in the luxury space moving away from the generic and towards a more customised approach to better reflect and embrace the destination in which it sits. 

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Kassia Byrnes
Kassia Byrnes is the Native Content Editor for International Traveller. She's come a long way since writing in her diary about family trips to Grandma's. After graduating a BA of Communication from University of Technology Sydney, she has been writing about her travels (and more) professionally for over 10 years for titles like AWOL, News.com.au, Pedestrian.TV, Body + Soul and Punkee. She's addicted to travel but has a terrible sense of direction, so you can usually find her getting lost somewhere new around the world. Luckily, she loves to explore and have new adventures – whether that’s exploring the backstreets, bungee jumping off a bridge or hiking for days.
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5 things every hotel needs for a more restorative stay

    Kate Bettes Kate Bettes
    Wellbeing means different things to different travellers. Here’s how to pick a hotel that gets it right for you.

    The best wellness holidays aren’t necessarily spent wrapped in a spa robe. Sometimes they’re found around a dinner table in Cambodia, on a hiking trail in New Zealand or after finally beating jet lag on the other side of the world. The hotel you choose is what makes them happen.

    1. Easy access to good food

    meals from Novotel Bangkok Sukhumvit 20
    Taste delicious meals at Novotel Bangkok Sukhumvit 20.

    One of the quickest ways to derail healthy habits on holiday is to spend half of it working out where to eat instead of digging into the culture around you. Thankfully, Novotel has done much of the hard work already, with chefs building menus that lean into the flavours, ingredients and traditions of each destination.

    In Sihanoukville, Cambodia, Korkor soup – often dubbed ‘Cambodian ratatouille’ – sits alongside raw blue crab dressed with lime and chilli, best enjoyed with views across the Gulf of Thailand.

    In the lovingly chaotic city of Bangkok, the presence of food cranks up the sociability. At Novotel Bangkok Sukhumvit 20, you can settle in with mango sticky rice and stranger-turned-friends beside the pool at Sky on 20 rooftop bar, or bring them along to tackle river prawns and stir-fried crab with holy basil at the buzzing Crab Paradise Dinner Buffet.

    Then Novotel Dubai Al Barsha welcomes you with a laidback twist on the level of indulgence the Middle Eastern city is best known for up on Deck Se7en. Looking towards Burj Al Arab, the rooftop lounge has everything from Mediterranean-style dishes like seabass ceviche to Italian prosecco sundowners.

    At the other end of the scale, in the hills that surround the Novotel Bali Ubud Resort, calm comes from nature. At Siralada restaurant, Balinese traditions shape the menu while thunder rumbles over the surrounding jungle – proving the setting is as nourishing as the food itself.

    While at Novotel Nha Trang, chef Kieu Thi My Hanh and her team showcase Vietnam’s knack for balancing freshness, texture and fragrant herbs. Pho remains a favourite, while seafood salad with pomelo and mango brings those flavours together in one bright dish.

    It’s all an approach backed by partnerships with expert food creators such as Alfie Steiner, whose plant-forward recipes prove healthy food should never taste plain.

    2. Better sleep options

    Novotel Bali Ubud Resort room
    Sleep deeply with Novotel.

    There are few travel experiences more disappointing than arriving in a new country, determined to seize the day, only to fall asleep fully clothed by 3pm.

    For Australian travellers, jet lag is often an unavoidable part of the journey. That’s one reason Novotel runs sleep-focused initiatives that help guests adjust quickly without compromising on health. We’re talking partnerships with Sydney-based sleep specialist Olivia Arezzolo, known for her advice on everything from better sleep habits to beating jet lag, alongside features like pillow menus, in-room yoga content and tailored sleep guidance.

    The sooner you’re operating on local time, the sooner you can get back to more pressing matters – like deciding which spa treatment to book.

    3. More ways to move

    woman hiking around queenstown new zealand
    Stay at Novotel Queenstown Lakeside and explore local hiking trails. (Credit: GettyI mages/ naruedom)

    Every place in the world has its own way of getting you moving: whether that’s hiking up ice-bitten mountains before a sauna or gentle stretching by the pool before a facial. From fitness centres to spas, Novotel recognises that wellbeing rarely looks the same.

    At Novotel Queenstown Lakeside, activity is inescapable. Here, hiking trails, ski fields, bungee jumps, and white-water rafting have made the region famous. The hotel’s location on the shores of Lake Wakatipu means less time spent organising yourself and more time out there experiencing them. To top it all off, you can book a private hot tub for the evening before heading back into the wilderness tomorrow.

    Bali, of course, takes a softer approach. At Novotel Bali Ubud Resort or Novotel Bali Nusa Dua, movement is less about conquering a mountain and more about a dance class between the tropical gardens and lagoon pools. Afterwards, the spa takes over, with traditional treatments like a Lulur body scrub: a combination of rice, turmeric, sandalwood, ginger and jasmine that’ll soothe muscles already relaxed by the Balinese heat.

    4. Better connections

    Novotel Sharm El Sheikh
    Kids will love a stay at Novotel Sharm El Sheikh.

    One of the best things about travel is that it gives your family stories you’ll be telling for years. Novotel helps create them with activities that bring everyone together, whether that’s trying something new, learning a local skill, or simply spending more time together.

    Go for a distinctly Thai twist at Novotel Phuket Vintage Park, where many of the family activities draw on local culture. Kids can try everything from beginner Thai boxing and language lessons to umbrella painting and – a pastime beloved by children the world over – pool foam parties. Everyone is welcome to join in, whether that’s getting splashed, covered in paint, or simply watching their children discover a new side of Thailand during the dedicated Family & Kids Day.

    A different adventure awaits at Novotel Sharm El Sheikh. Kids could be perfectly content with discos, drawing classes and new holiday friends, but the Red Sea has other ideas. Sitting on the edge of Naama Bay, days here might involve snorkelling colourful reefs, taking a boat trip to Ras Mohammed National Park or heading into the desert by quad bike or camel for a Bedouin-style dinner beneath the stars.

    5. Location is everything

    Surin Beach, Choeng Thale, Thalang District, Phuket, Thaiföld
    Explore Phuket’s gorgeous beaches. (Credit: Bence Biczo)

    Everyone’s idea of wellness looks a little different. With more than 600 hotels across 65 countries, Novotel gives guests the freedom to choose the destination that suits them best. Whether that’s a beachside escape in Phuket, an alpine expedition in Queenstown or a city break in Bangkok, there’s a good chance a Novotel isn’t far away.

    All that’s left? Choosing your version of wellbeing.

    Discover stays to inspire your everyday at novotel.accor.com.