How To See A Side Of Japan Tourists Are Yet To Discover

Tokyo, Kyoto, Osaka and Hiroshima – the Japanese golden route. It’s a trail many have completed, and one many aim to complete during their lifetime.

And while there is definitely room for exploring Japan’s epicentre (a 450 per cent increase over the past five years doesn’t lie), a recent journey through the country’s more authentic side highlights just how much more there is to discover.

Despite the staggering rise in foreign tourists, relatively little has been done so far to make travellers aware of alternative destinations, with a continued fixation on commercialised travel spots.

Tokyo-based startup tour operator Heartland JAPAN is leading the way in the exploration of sustainable travel destinations, positioning itself as the oh-so-necessary provider for inbound visitors wishing to journey off the beaten track.

Not only will opening up these regions reignite local economies, but it will also assist in reversing the effects of depopulation and urbanisation, with the hopeful result of revitalising these communities.

If you’re like me, and you get your travel kicks from discovering vast and varied natural, historical and cultural alternatives that aren’t plagued with tourists, there are two Heartland JAPAN tours you need to discover ASAP. Allow me to take you through them.

TOUR 1: Mt Aso, Kumamoto

At the heart of Japan’s most southwesterly island of Kyushu sits the Kumamoto Prefecture.

If you haven’t heard of it, fear not, neither had I. And the Japanese are quick to forgive you, eager to open their arms wide for foreigners keen to discover just how incredible their little untouched pocket of the world is.

Kumamoto City

Your tour begins in Kumamoto.

Whilst Kyushu’s modern day capital is Fukuoka, situated in the north, historically Kyushu was governed from Kumamoto city.

A traditional seafood dinner in Kumamoto city.

For those who haven’t dusted up on their samurai history prior to the tour, Futaenotouge Pass is a portion of the Bungo Circuit, a historic trail used by the feudal lords of the Kumamoto Domain to travel to Tokyo, in a practice known as sankin-kotai.

Following this exploration (and plenty of time to stop and marvel at the landscape’s rolling hills) you’ll make the 90-minute private car journey to the main event: Aso.

Mt Aso

For me, there are a number of things that draw me to any country. The people, food, culture – but one of the most significant is the chance to marvel in a natural beauty that is unlike anywhere else I have seen. And for me, Mt Aso is high on the list of my favourites.

Mt Aso is the largest active volcano in Japan, and is among the largest in the world. And among it lives five peaks: Mt Neko, Mt Taka, Mt Naka (also called Nakadake or Naka-Dake), Mt Eboshi, and Mt Kishima.

Nakadake hosts a spectacular crater, stretching 24 kilometres from north to south and 18 kilometres from east to west. Within it lives an active volcano that emits smoke at all hours of the day.

Nakadake hosts a spectacular crater which stretching 24 kilometres from north to south.

In fact, it emits so much toxic smoke that many tourists find themselves turned away from visiting, depending on the ever-changing wind directions. We were lucky, I hope you are too.

Waita Onsen Village

If you take one thing from this article, I hope it’s that the Kumamoto Prefecture offers many things that cannot be found anywhere else in the world. Among them is the Waita Onsen Village, located in Oguni.

With its collection of six hot springs located at the base of the 1500-metre-tall Mt Waita, the village overlooks Kumamoto and Oita prefectures.

Looking around, you wouldn’t be wrong to think you were on the set of a blockbuster Hollywood movie, complete with million-dollar smoke machines as far as the eye can see.

What you would be witnessing (and smelling), however, is a natural phenomenon whereby gushing steam from the surrounding volcano punctures the ground and fills the skies.

The Waita Onsen village is one of the steamiest places in all of Japan.

Walking around the sleepy rural town, it’s hard to see a square metre of land untouched by steam. And the locals, they make use of it. On the tour, you will be invited inside one of the villagers’ homes, where you can view, and participate in, a unique hot spring cooking experience.

The fuming hot steam serves as a means of heating up just about anything. From fish to vegetables, most residents house a smoke vent for culinary purposes.

Locals brewing vegetables using steam from the village.

Kagura Performances

During your tour with Heartland JAPAN you will experience a private Kagura performance at a local theatre.

Kagura is thought to be among the oldest traditional performing arts in the country, with an origin tracing back to ancient mythology.

It is originally said to be performed for Shinto dieties in an attempt to welcome and entertain, performed only by Shinto priests to thank them for abundant crops.

In contemporary Japan, however, the vibrant dances and garments are widely performed to the enjoyment of the public.

Experiencing these performances firsthand is unlike anything I have ever seen. The costumes, dramatics and even stamina of these performers is really unparalleled – it’s crazy to think they’re amateurs.

TOUR 2: Yamaguchi Prefecture

Due to its rich history which spans nearly 700 years, Yamaguchi is the perfect place to explore with experts.

Yamaguchi is renowned throughout Japan for its impressive 300-year history and its ties to the Meiji Revolution.

While sitting as the seat of the powerful Ouchi lords, Yamaguchi grew as a rival to the war-torn capital of Kyoto during periods of Japanese conflict. As a result, the city grew in popularity as the ‘Kyoto of the West’ and many of its smaller cities have come to resemble the eastern hotspots many travellers know and love.

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Exploring Tsuwano

With old samurai mansions, dark red roof tiles, wooden grated windows and koi carp fish, Tsuwano is a bustling, pleasant town at the western edge of Shimane Prefecture.

Walking through Tsuwano is a blissful experience: peaceful mountains envelop the town and its surrounds. It has an energy of ancient Japan, alongside a contemporary atmosphere that allows it to not feel dated.

The town was built around the Tsuwano Castle in the early 14th century, and while the structure does not exist anymore, several business and samurai residences still remain in their original locations. You are also able to visit the castle ruins, accessible by chairlift.

Spend your time walking down Honmachi and Tonomachi avenues, memorable for their cobblestone streets dotted with established sake breweries, folk craft shops and Japanese sweetshops.

The Shinto Shrine

Yamaguchi is also celebrated for housing the Taikodani Inari Shrine, one of the five most significant Inari shrines in Japan.

The site was built in the mid-18th century in close proximity to Tsuwano Castle, with the aim of driving away evil spirits and bringing in good luck.

Today, vermillion-lacquered Torii gates are erected over a long series of stairs leading up to the shrine. Visitors are encouraged to make the 15-minute climb through the gates and pray for prosperity, good luck and harvest on the way to the main shrine grounds.

Visitors are encouraged to make the 15-minute climb through the gates.

Large sacred straw ropes line the front of the halls, which is a feature that occurs at other shrines in the Shimane Prefecture.

Visitors to Taikodani Inari Shrine can buy fortunes, also known as Omikuji. A bamboo aparatus allots you a number, which coresponds to a tiny slip/roll of paper on which your fortune is written.

White pieces of paper contain discarded bad fortunes.

If you draw a good fortune, keep it, take it home with you. But if it’s bad, you’re encouraged to tie it among the wall of other fortunes. The idea is to leave all bad luck at the shrine, where the divine spirit can exorcise it.

Ogawa Sumikawa Sake Brewery

Driving towards Susa Bay, you may start to feel an appetite for Japan’s most prized and celebrated alcohol: sake. Fear not, the team at HEARTLAND are quick to replenish, taking you to one of the country’s most celebrated breweries.

For novices, sake is a traditional Japanese rice wine, made by fermenting rice that has been polished to remove the bran. At Ogawa Sumikawa Sake Brewery, the place you’ll visit, you will learn and watch the signature manufacturing process using the unique brewery rice, ‘sakemirai’.

Local markets sell traditional sake cups.

Very few breweries can brew with this rice, and the much-loved taste led to this brewery being chosen to provide sake for the 2008 G8 summit.

Wellbeing means different things to different travellers. Here’s how to pick a hotel that gets it right for you.

The best wellness holidays aren’t necessarily spent wrapped in a spa robe. Sometimes they’re found around a dinner table in Cambodia, on a hiking trail in New Zealand or after finally beating jet lag on the other side of the world. The hotel you choose is what makes them happen.

1. Easy access to good food

meals from Novotel Bangkok Sukhumvit 20 — Taste delicious meals at Novotel Bangkok Sukhumvit 20.

One of the quickest ways to derail healthy habits on holiday is to spend half of it working out where to eat instead of digging into the culture around you. Thankfully, Novotel has done much of the hard work already, with chefs building menus that lean into the flavours, ingredients and traditions of each destination.

In Sihanoukville, Cambodia, Korkor soup – often dubbed ‘Cambodian ratatouille’ – sits alongside raw blue crab dressed with lime and chilli, best enjoyed with views across the Gulf of Thailand.

In the lovingly chaotic city of Bangkok, the presence of food cranks up the sociability. At Novotel Bangkok Sukhumvit 20, you can settle in with mango sticky rice and stranger-turned-friends beside the pool at Sky on 20 rooftop bar, or bring them along to tackle river prawns and stir-fried crab with holy basil at the buzzing Crab Paradise Dinner Buffet.

Then Novotel Dubai Al Barsha welcomes you with a laidback twist on the level of indulgence the Middle Eastern city is best known for up on Deck Se7en. Looking towards Burj Al Arab, the rooftop lounge has everything from Mediterranean-style dishes like seabass ceviche to Italian prosecco sundowners.

At the other end of the scale, in the hills that surround the Novotel Bali Ubud Resort, calm comes from nature. At Siralada restaurant, Balinese traditions shape the menu while thunder rumbles over the surrounding jungle – proving the setting is as nourishing as the food itself.

While at Novotel Nha Trang, chef Kieu Thi My Hanh and her team showcase Vietnam’s knack for balancing freshness, texture and fragrant herbs. Pho remains a favourite, while seafood salad with pomelo and mango brings those flavours together in one bright dish.

It’s all an approach backed by partnerships with expert food creators such as Alfie Steiner, whose plant-forward recipes prove healthy food should never taste plain.

2. Better sleep options

Novotel Bali Ubud Resort room — Sleep deeply with Novotel.

There are few travel experiences more disappointing than arriving in a new country, determined to seize the day, only to fall asleep fully clothed by 3pm.

For Australian travellers, jet lag is often an unavoidable part of the journey. That’s one reason Novotel runs sleep-focused initiatives that help guests adjust quickly without compromising on health. We’re talking partnerships with Sydney-based sleep specialist Olivia Arezzolo, known for her advice on everything from better sleep habits to beating jet lag, alongside features like pillow menus, in-room yoga content and tailored sleep guidance.

The sooner you’re operating on local time, the sooner you can get back to more pressing matters – like deciding which spa treatment to book.

3. More ways to move

woman hiking around queenstown new zealand — Stay at Novotel Queenstown Lakeside and explore local hiking trails. (Credit: GettyI mages/ naruedom)

Every place in the world has its own way of getting you moving: whether that’s hiking up ice-bitten mountains before a sauna or gentle stretching by the pool before a facial. From fitness centres to spas, Novotel recognises that wellbeing rarely looks the same.

At Novotel Queenstown Lakeside, activity is inescapable. Here, hiking trails, ski fields, bungee jumps, and white-water rafting have made the region famous. The hotel’s location on the shores of Lake Wakatipu means less time spent organising yourself and more time out there experiencing them. To top it all off, you can book a private hot tub for the evening before heading back into the wilderness tomorrow.

Bali, of course, takes a softer approach. At Novotel Bali Ubud Resort or Novotel Bali Nusa Dua, movement is less about conquering a mountain and more about a dance class between the tropical gardens and lagoon pools. Afterwards, the spa takes over, with traditional treatments like a Lulur body scrub: a combination of rice, turmeric, sandalwood, ginger and jasmine that’ll soothe muscles already relaxed by the Balinese heat.

4. Better connections

Kids will love a stay at Novotel Sharm El Sheikh.

One of the best things about travel is that it gives your family stories you’ll be telling for years. Novotel helps create them with activities that bring everyone together, whether that’s trying something new, learning a local skill, or simply spending more time together.

Go for a distinctly Thai twist at Novotel Phuket Vintage Park, where many of the family activities draw on local culture. Kids can try everything from beginner Thai boxing and language lessons to umbrella painting and – a pastime beloved by children the world over – pool foam parties. Everyone is welcome to join in, whether that’s getting splashed, covered in paint, or simply watching their children discover a new side of Thailand during the dedicated Family & Kids Day.

A different adventure awaits at Novotel Sharm El Sheikh. Kids could be perfectly content with discos, drawing classes and new holiday friends, but the Red Sea has other ideas. Sitting on the edge of Naama Bay, days here might involve snorkelling colourful reefs, taking a boat trip to Ras Mohammed National Park or heading into the desert by quad bike or camel for a Bedouin-style dinner beneath the stars.

5. Location is everything

Surin Beach, Choeng Thale, Thalang District, Phuket, Thaiföld — Explore Phuket’s gorgeous beaches. (Credit: Bence Biczo)

Everyone’s idea of wellness looks a little different. With more than 600 hotels across 65 countries, Novotel gives guests the freedom to choose the destination that suits them best. Whether that’s a beachside escape in Phuket, an alpine expedition in Queenstown or a city break in Bangkok, there’s a good chance a Novotel isn’t far away.

All that’s left? Choosing your version of wellbeing.

Discover stays to inspire your everyday at novotel.accor.com.

See a side of Japan that tourists are yet to discover