Inside the bold new stay shaking up Auckland’s hotel landscape

BY Taylah Darnell

Last updated . 19 November 2025

The first-ever TRIBE hotel has opened in New Zealand, bringing its transformative approach to the Land of the Long White Cloud.

A new stay has landed in Aotearoa. Flair meets function at TRIBE Auckland Fort Street, a buzzing social hub just minutes from the city’s waterfront. Its opening in October marked TRIBE’s 22nd global property and the first-ever in New Zealand, bringing something entirely different – and exciting – to the country’s accommodation market.

Where is TRIBE Auckland Fort Street?

The new hotel is in the heart of Auckland’s CBD. (Image: Getty/Denizunlusu)

As its name suggests, TRIBE Auckland Fort Street sits in the heart of New Zealand’s old capital – replaced by Wellington in 1865. The new four-star hotel straddles some of the city’s most exclusive suburbs, including the CBD, Parnell and Britomart on Waitematā Harbour – ideal for those wanting to be in the thick of it all.

Its position on Fort Street plants guests among the action from day one. Not only is the main drag and shopping hub of Queen Street just around the corner, but the smaller surrounding laneways reveal a taste of the city’s burgeoning food scene, from underground bars to top-notch restaurants.

TRIBE Auckland Fort Street in Auckland, New Zealand

Fort Street straddles some of the city’s coolest suburbs.

It’s also the perfect base for further exploration. The historic Downtown Terminal, which runs daily ferry services to hotspots like Waiheke Island and Rangitoto Island, is seven minutes away on foot. Waitematā Train Station, also known as Auckland Central, is also just a four-minute walk from the hotel, and provides access to cities as far as Wellington. Many of the city’s landmarks, including Sky Tower, Auckland Art Gallery Toi o Tāmaki and Karangahape Road, are all within walking distance.

What’s the style and character of TRIBE Auckland Fort Street?

Functionality meets flair at the new TRIBE Auckland Fort Street.

TRIBE was created by Accor in response to one simple fact: today’s travellers want high-quality experiences at accessible prices. It’s this philosophy that underscores the hotel’s playful yet polished atmosphere, where stylish design meets connection and functionality.

Each space has been carefully curated to provide a retreat that feels both creative and comfortable, social yet sleek. Furnishings throughout the hotel are modern with contoured curves, rounded edges and a natural palette – emboldened by statement lighting, geometric carpets and abstract art.

Bold colours and patterns speak to the brand’s playful vibe.

In communal areas, stacks of books top coffee tables. Ceramics in muted tones and awkward shapes line shelves. Giant pots hang from the ceiling with limbs of greenery spilling over the edges, creating nature’s very own chandelier. Above them, exposed beams and pipes have been painted a crisp white, warmed orange by soft lighting.

While youthful and energetic on the surface, a quiet sophistication still shines through, evident in standout features like purposeful floor plans and intuitive tech, right down to subtle touches such as high-quality fabrics and locally sourced minibar treats. It’s a fine line that TRIBE walks with ease, highlighting the brand’s transformative approach to affordable, elevated accommodation.

What facilities does TRIBE Auckland Fort Street have?

Onsite restaurant Sienna doubles as a buzzy social hub for guests.

Thanks to its prime location, guests of TRIBE Auckland Fort Street rarely have to go without – if it’s not onsite, it’s just around the corner. But one thing you won’t have to venture out for is a good meal. Located on street level, Sienna is TRIBE’s signature restaurant and doubles as a buzzy social hub designed to cultivate connections.

The reception desk is open 24 hours daily.

Next to Sienna’s lively bar, guests can access a grab-and-go counter stocked with everything from water, soft drink and juice to sandwiches, salads and scones. The reception desk is also open 24 hours a day, with friendly staff always happy to point you in the right direction or pass on a local rec.

What are the rooms like at TRIBE Auckland Fort Street?

There are 60 guestrooms in five different layouts at TRIBE Auckland Fort Street.

All up, TRIBE Auckland Fort Street boasts 60 guestrooms that are compact in footprint but big on personality. There are five layouts to choose from, in order of size: the Tribe Essential, Tribe Essential City View, Tribe Extra City View, Tribe Max City View and Tribe Max City View Accessible.

On the smaller end, the Tribe Essential is exactly what it says on the tin – a 15-square-metre windowless room that leans more towards the hostel-minded traveller. However, book the 23-square-metre Tribe Max City View for all the comforts of a modern hotel stay, plus stunning views across downtown and the waterfront.

Wake up to an espresso-made coffee no matter which room you book.

No matter your budget, you’ll be treated to a queen-size bed, espresso machine and private bathroom with products by Kevin Murphy. Thoughtful design doesn’t discriminate either. A plush couch faces your flatscreen TV. Crisp white sheets contrast feature walls awash in primary colours. Soft lighting, air conditioning and blackout blinds round out a comfortable stay.

What dining facilities does TRIBE Auckland Fort Street have?

Sienna is open for breakfast, lunch and dinner daily.

Inspired by the cuisine of Southern California and the ingredients of New Zealand, onsite restaurant Sienna serves breakfast, lunch and dinner to both guests and the public. Led by head chef Lathan Miller, the menu heroes locally sourced produce and rotates with the seasons.

Mornings are vibrant here, with a collection of breakfast classics like smashed avo and ricotta toast sure to fuel hungry bellies ahead of a day spent exploring. Guests can also order smoothies, juices, tea and barista-made coffee. Lunch comes in the form of zesty salads and fresh seafood, while dinner spans everything from burgers and tacos to a 200-gram wagyu flank steak.

The menu is inspired by the flavours of Southern California and crafted using local ingredients.

An extensive drinks list features minimal intervention wines and signature cocktails. Whether you’re after an iced latte and croissant to-go, an afternoon spritz with friends or a sit-down dinner with dessert, the team at Sienna has you covered.

Does TRIBE Auckland Fort Street have access for guests with disabilities?

TRIBE Auckland Fort Street is wheelchair friendly, with accessible rooms available upon request.

Is TRIBE Auckland Fort Street family-friendly?

Families can book the Tribe Essential City View, an interconnecting room type with queen beds that is well-suited for multi-gen travel. However, the hotel does not provide extra rollaways or cots for smaller children.