Australian Traveller Media Disclosure Policy

1. Introduction

1.1 At Australian Traveller Media Pty Ltd ACN 113 975 438 of Suite 101, 15 Belvoir St, Surry Hills NSW 2010 (“we,” “our,” or “us”), we are committed to transparency, honesty, and maintaining your trust. This Disclosure Policy outlines how we manage relationships with partners, advertisers, and affiliate programs, and how those relationships may influence the content we publish.

2. Editorial Independence & Integrity

2.1 Our content is created to inform, inspire, and help our readers explore Australia and the world with confidence. While we may receive compensation or benefits related to some of the experiences we feature, we do not allow commercial arrangements to compromise the accuracy or integrity of our content.

2.2 We are committed to:

(a) Providing honest and balanced recommendations.
(b) Disclosing any material benefits we receive.
(c) Highlighting both positive and negative aspects of a travel experience where relevant.
(d) Ensuring content is based on real experiences, thorough research, and independent judgment.

3. Complimentary Experiences & Sponsored Travel

3.1 We may occasionally receive:

(a) Complimentary or discounted accommodation, tours, activities, or flights.
(b) Hosted stays or travel experiences arranged by tourism boards, hotels, or operators.
(c) Gifts or promotional items for editorial consideration.

3.2 Rather than list specific disclosures in each article, we include a general disclosure that covers these situations. This statement appears at the bottom of relevant content:

“Some experiences, accommodation, or services mentioned in this article may have been provided to us on a complimentary or discounted basis. We only recommend places and services we genuinely believe offer value and interest to our readers. Read our full disclosure policy here.”

4. Sponsored Content & Brand Collaborations

4.1 We occasionally partner with tourism organisations, destinations, travel companies, and brands for sponsored articles or collaborative projects. These may involve payment, coverage in exchange for experiences, or co-created content.

4.2 All such content is created under our editorial direction and reviewed by our team and we ensure our opinions remain independent, honest and reflective of our genuine views. To ensure full transparency with our audience, we clearly disclose on our website when editorial content has been sponsored or developed in collaboration with a brand or partner.

5. Other Advertising

5.1 We may also feature paid advertisements on our website and in our magazine, including banner ads and sponsored listings created in collaboration with partners. These advertisements are clearly marked as “Sponsored,” “Advertisement,” or “Paid Partnership” to ensure transparency.

5.2 We only accept advertising that aligns with our values and is relevant to our readers, and we maintain a clear distinction between paid content and editorial coverage.

6. Social Media & Influencer Marketing Compliance

6.1 We follow the Australian Competition and Consumer Commission (ACCC) guidance regarding influencer marketing and paid endorsements. Where a social media post includes paid or sponsored content, we will clearly identify it with tags such as:

(a) #Sponsored for paid content
(b) #Ad for advertisements
(c) #Gifted for complimentary travel experiences
(d) #AffiliateLink for commission-based recommendations

7. Changes to This Policy

7.1 We may update this Disclosure Policy from time to time to reflect changes in our practices or to comply with legal requirements. Any changes will be posted on this page with the revised effective date.

8. Contact Us

8.1 If you have any questions about this Disclosure Policy, please contact us here.
8.2 Thank you for trusting us as your source for travel inspiration and advice. By engaging with our content, readers acknowledge and understand the disclosures outlined in this policy.