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The gourmet guide to Japan’s best regional cuisine

With its diverse, fertile landscape and a multitude of microcultures, Japan is a leading destination for those who travel by their taste buds.

In ancient times inaccessible terrain was both the cause of isolation and inspiration for the development of a fascinating array of truly local food in Japan, which focus on the natural bounty of each region’s immediate surroundings.

Supping sweet seafood in coastal enclaves, savouring umami-loaded hotpots in rustic alpine villages, or partaking in celebratory foods at annual festivals gives reason enough to traverse the country’s breathtaking countryside. But regional food culture is not just about what’s in your bowl, it’s also an expression of the seasons, community and history.    

1. Jingisukan (ghenghis khan) in Hokkaido

Famous for ski havens and long, powdery winters, Hokkaido is awash with green in the warmer months ensuring a paradise for nature lovers. The bulk of Japan’s dairy cattle and sheep graze on its bouquet of meandering clover and delicate florals.

In fact, Hokkaido is the only Japanese island where sheep farming has thrived. Here they’re renowned for grill joints known as jingisukan (rumoured to be named for convex cooking vessels shaped like Ghenghis Khan’s hat). Various succulent lamb and sometimes mutton cuts, seasonal vegetables and garlicky sauces are most often a DIY barbeque affair, washed down with Hokkaido’s famous Sapporo beer. Or shochu, a distilled spirit made from locally grown potatoes and sometimes corn.

Find an abundance of jingisukan restaurants in Sapporo and around the izakaya-lined yokocho (alleys) of Asahikawa and Hakodate, often not far from main train stations.

traditional Jingisukan In Hokkaido
Savour the authentic taste of Hokkaido with Jingisukan. (Image: Okimo)

2. Oma maguro in Aomori Prefecture

Summer in Aomori’s Tsugaru Strait, at Honshu’s northern tip, marks the arrival of blue-fin or hon-maguro congregating in the cold northern waters. By winter the fish have reached an enormous 200 to 300 kilos, earning them the nickname ‘black diamond’ which speaks of their colour and value. In the port town of Oma, they are so famous for their own brand of hon-maguro, it’s been named after them.

Swimming fast against the straight’s strong current to maintain body temperature has the added bonus of refining the quality of Oma maguro’s tuna flesh, treasured for its balance of fat and savoury-sweet flavour. The vivid red meat, favoured for sushi, only improves in excellence as the temperatures continue to drop, reaching their peak around the end of January.

What’s more, in Oma, tuna are reeled in using a sustainable line and pole method, ensuring the pristine condition of the fish and its marine environment.

In late October, Oma hosts the Oma Cho-Maguro (super tuna) Festival offering a merry mix of entertainment and speciality dishes. Think tuna auctions and cooking demonstrations, seafood barbeques, stick-sushi, curry and tuna burgers. It’s also your chance to sample locally made, umami-rich maguro-joyu (soy sauce with tuna extract).

A slice of Japan's best regional cuisine through Oma Maguro. blue-fin or hon-maguro
Experience Oma maguro’s prized tuna flesh. (Image: Big Dodzy)

3. Oysters in Miyagi Prefecture

Japan’s most eloquent and romantic writers, including 17th-century Haiku poet Basho, found it difficult to describe the beauty of Matsushima Bay in Tohoku’s Miyagi Prefecture. Here, 260 small, pine-covered islands dot the bay, linked together by vermillion footbridges and hosting historic temples and meditation caves hand-carved by monks.

Not just a pretty place, the islands act as guardians to the coastline’s oyster farms. Known to produce some of Japan’s most delectable shellfish, warm phytoplankton and nutrient-rich waters generate an optimum environment for oyster growth.

During harvest time (October to March), all-you-can-eat kakigoya (oyster shacks) are open to the public. Here, travellers can mingle with locals over smoky grill tops.

Raw oysters can be enjoyed at many neighbourhood restaurants. Try them with ponzu (soy infused with citrus and preserved bonito) or topped with a simple relish of grated daikon and chilli. Pair them with Miyagi Prefecture’s dry junmai (pure rice) sake – a typically smooth and dry style.

Open year-round, Yaki-gaki House sits opposite Matsushima’s Sakana Ichiba (fish market) and is the perfect place to taste oyster-centric dishes like kaki-don (marinated-oyster-topped rice bowls) and other local seafood.

While many local shops also sell these particularly rich, creamy oysters in a variety of snacks and casual dishes. Start with kare-pan (deep-fried bread filled with oyster curry) and work your way to kaki-senbei (thin, pressed oyster rice crackers).

people eating oysters in a restaurant in Miyagi Prefecture japan
Indulge in fresh oysters from Miyagi Prefecture. (Image: Photon09)

4. Kan-buri in Toyama Prefecture

Nestled between the alps and sea in the west of Japan, Toyama Prefecture is an omnivore’s paradise. The majority of the population resides in an arc around idyllic Toyama Bay, buffered from the brunt of inclement weather by the pointy finger of the Noto Peninsula.

Popular local dishes include black ramen (rich, dark soy and black pepper broth), kombu-maki kamaboko (fresh fish paste cakes rolled with kombu to preserve flavour) and their famous red snow crab. However, none are so treasured by locals as kan-buri (winter yellowtail), affectionally referred to as ‘king of Toyama Bay’, and shiro-ebi (glass shrimp).

Kan-buri make wonderful sashimi or sushi, but a most adored winter dish is buri-daikon – fleshy fish cuts simmered with thick daikon chunks, which soak up the yellowtail’s rich flavour. Alternatively, kanburi shabu shabu is a lighter but still flavoursome hotpot dish.

More delicate is the shimmering, pale flesh of the shiro-ebi, which tastes fresh and briny on the palate with a creamy finish. It’s perfect for serving raw as sashimi, or over warm sushi rice or fried rice, to highlight its natural sweetness. Shiro-ebi is also popular in tempura for a textural crunch.

Kan-buri or Yellowfin Tuna prepared as a winter dish, Buri Daikon
Taste buri-daikon in Toyama Prefecture. (Image: T.Tseng)

5. Hiroshima okonomiyaki in Hiroshima Prefecture

Heated discussion is bound to ensue when comparing regional okonomiyaki styles, but for many connoisseurs, Hiroshima Prefecture does it best.

Okonomiyaki translates to ‘grilled as you like it’. And in Japan’s Kansai region. the preference is for a thick, wheat flour version of this enriched pancake-omelette hybrid. Try it topped or mixed with a variety of meat, seafood and vegetables and slathered with a rich, thick and sweet Worcestershire-style sauce and Kewpie mayonnaise. It’s often garnished with additional seasonings like shaved katsuobushi (preserved dried bonito), pickled ginger and aonori (a type of nori, finely ground).

Hiroshima’s unique style griddles thin discs of batter until almost crisp, before topping with ingredients of your choice. Those always include a tumble of lightly griddled soba noodles, sometimes sandwiched with a second crispy disc, or topped with a runny fried egg.

Prefectural pride has birthed many unique renditions, with some towns and villages replacing noodles with udon or rice. Others feature freshly caught squid, oysters and chikuwa (fish cake)  – all local to Hiroshima City.

Okonomiyaki - a savory pancake in Hiroshima food in japan
Enjoy Hiroshima’s okonomiyaki, sometimes topped with a fried egg. (Image: Eloi Omella)

6. Sanuki udon in Kagawa Prefecture

In the north-west of Shikoku, Kagawa – formally named Sanuki – is the smallest of Japan’s 47 prefectures. Legend states that Sanuki udon origins are modelled on wheat noodles brought back to Japan from China over 1200 years ago by famous monk and scholar, Kukai (also known as Kobo Daishi).

Sanuki udon, the finest of which is made with wheat grown in Kagawa’s sub-tropical sun climate, is a chewy but tender, slightly salty noodle with flat edges. It’s commonly served in a simple dashi broth or dipping sauce flavoured with niboshi (dried sardines), and soy. Toppings include chopped negi (spring onion), a spritz of local citrus fruit juice and sometimes an egg yolk or tempura prawn.

There are over 700 Sanuki udon restaurants in Kagawa alone, and even a special Udon Taxi – its roof adorned with an oversized, 3D bowl of Sanuki udon – which can be hired for a magical mystery tasting tour of the best.

Sanuki Udon with Tempura Prawn, one of Japan's best regional cuisine
Pair your Sanuki Udon with a tempura prawn for a delightful experience. (Image: Raneko)

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7. Yatai food stalls in Fukuoka City

While many south-east Asian destinations encourage snacking on the go, Japan rarely indulges in street food culture as eating whilst walking is considered impolite. Fukuoka City’s yatai (moveable street stalls) offer the perfect solution: food sold on the street that comes with a seat.

A huge camp of lantern-lined food shacks can be found beside the Naka River in Nakasu, with smaller huddles located in downtown Tenjin and Nagahama (near the fish market and port). Open from around 6pm until late, it’s common for office workers to yatai-hop after work.

Fukuoka’s own rich, porky tonkotsu ramen is some of Japan’s most sought-after. Find plenty of it, alongside other regular yatai favourites like gyoza, yakitori and oden (simmered tofu, vegetables, fishcakes, whole eggs and other select items simmered in broth).

Note before you go that many yatai do not accept credit cards, nor do they have toilets. Also, try not to linger after dining because seats are limited and there’s always a line.

Try out Japan's best regional cuisine in a food stall in Yatai, Fukuoka, Japan preparing fish sticks.
Explore a variety of food options at Yatai food stalls. (Image: Drufisher)

8. Goya champuru in Okinawa

Formally known as the Ryukyu Kingdom, a range of cultural influences from other East Asian countries mean Okinawa serves a cuisine quite unlike anything you’ll find on the greater mainland.  All the favourite are available, but it’s the traditional Ryukyu foods that steal the show here.

Find colourful, healthy and flavoursome dishes perfectly suited to the sub-tropical environment. Many indigenous medicinal ingredients, like herbs, fruits and vegetables (don’t miss umi-budo/sea grapes) are at their core. This might explain why nearby cities are home to a significant population of locals in their nineties (and older).

Superfood goya is a variety of bitter gourd which locals are experts in selecting and preparing for minimal bitterness. Bright green goya juice stands are dotted around the island, often mixed with shikuwasa citrus, offering a powerful antioxidant, anti-inflammatory and anti-bacterial. Goya is also the key ingredient of Okinawa’s soul food, goya champuru, a slightly peppery stir fry featuring fresh tofu and goya and either pork belly, seafood or eggs.

Every household has its own recipe. Enjoy it at local restaurants around the island, or pick some up from a michi-no-eki, (road station). Learn how to prepare goya champuru for home by taking a market tour and class with Yonner Food Cooking Studio.

Goya Chanpuru and other Okinawa regional specialities food in japan
Have a bite of Okinawa’s healthy and flavoursome Goya Champuru (Image: Kyonntra)

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Jane Lawson
When Sydney based food and travel writer Jane Lawson isn’t devouring the globe, she’s developing and hosting luxe, layered culinary-culture tours of Japan, collecting ceramics and swinging her camera around. An ex-chef, she’s also the author of 10 food and travel related books, several focused on Japan and Australia.
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5 things every hotel needs for a more restorative stay

    Kate Bettes Kate Bettes
    Wellbeing means different things to different travellers. Here’s how to pick a hotel that gets it right for you.

    The best wellness holidays aren’t necessarily spent wrapped in a spa robe. Sometimes they’re found around a dinner table in Cambodia, on a hiking trail in New Zealand or after finally beating jet lag on the other side of the world. The hotel you choose is what makes them happen.

    1. Easy access to good food

    meals from Novotel Bangkok Sukhumvit 20
    Taste delicious meals at Novotel Bangkok Sukhumvit 20.

    One of the quickest ways to derail healthy habits on holiday is to spend half of it working out where to eat instead of digging into the culture around you. Thankfully, Novotel has done much of the hard work already, with chefs building menus that lean into the flavours, ingredients and traditions of each destination.

    In Sihanoukville, Cambodia, Korkor soup – often dubbed ‘Cambodian ratatouille’ – sits alongside raw blue crab dressed with lime and chilli, best enjoyed with views across the Gulf of Thailand.

    In the lovingly chaotic city of Bangkok, the presence of food cranks up the sociability. At Novotel Bangkok Sukhumvit 20, you can settle in with mango sticky rice and stranger-turned-friends beside the pool at Sky on 20 rooftop bar, or bring them along to tackle river prawns and stir-fried crab with holy basil at the buzzing Crab Paradise Dinner Buffet.

    Then Novotel Dubai Al Barsha welcomes you with a laidback twist on the level of indulgence the Middle Eastern city is best known for up on Deck Se7en. Looking towards Burj Al Arab, the rooftop lounge has everything from Mediterranean-style dishes like seabass ceviche to Italian prosecco sundowners.

    At the other end of the scale, in the hills that surround the Novotel Bali Ubud Resort, calm comes from nature. At Siralada restaurant, Balinese traditions shape the menu while thunder rumbles over the surrounding jungle – proving the setting is as nourishing as the food itself.

    While at Novotel Nha Trang, chef Kieu Thi My Hanh and her team showcase Vietnam’s knack for balancing freshness, texture and fragrant herbs. Pho remains a favourite, while seafood salad with pomelo and mango brings those flavours together in one bright dish.

    It’s all an approach backed by partnerships with expert food creators such as Alfie Steiner, whose plant-forward recipes prove healthy food should never taste plain.

    2. Better sleep options

    Novotel Bali Ubud Resort room
    Sleep deeply with Novotel.

    There are few travel experiences more disappointing than arriving in a new country, determined to seize the day, only to fall asleep fully clothed by 3pm.

    For Australian travellers, jet lag is often an unavoidable part of the journey. That’s one reason Novotel runs sleep-focused initiatives that help guests adjust quickly without compromising on health. We’re talking partnerships with Sydney-based sleep specialist Olivia Arezzolo, known for her advice on everything from better sleep habits to beating jet lag, alongside features like pillow menus, in-room yoga content and tailored sleep guidance.

    The sooner you’re operating on local time, the sooner you can get back to more pressing matters – like deciding which spa treatment to book.

    3. More ways to move

    woman hiking around queenstown new zealand
    Stay at Novotel Queenstown Lakeside and explore local hiking trails. (Credit: GettyI mages/ naruedom)

    Every place in the world has its own way of getting you moving: whether that’s hiking up ice-bitten mountains before a sauna or gentle stretching by the pool before a facial. From fitness centres to spas, Novotel recognises that wellbeing rarely looks the same.

    At Novotel Queenstown Lakeside, activity is inescapable. Here, hiking trails, ski fields, bungee jumps, and white-water rafting have made the region famous. The hotel’s location on the shores of Lake Wakatipu means less time spent organising yourself and more time out there experiencing them. To top it all off, you can book a private hot tub for the evening before heading back into the wilderness tomorrow.

    Bali, of course, takes a softer approach. At Novotel Bali Ubud Resort or Novotel Bali Nusa Dua, movement is less about conquering a mountain and more about a dance class between the tropical gardens and lagoon pools. Afterwards, the spa takes over, with traditional treatments like a Lulur body scrub: a combination of rice, turmeric, sandalwood, ginger and jasmine that’ll soothe muscles already relaxed by the Balinese heat.

    4. Better connections

    Novotel Sharm El Sheikh
    Kids will love a stay at Novotel Sharm El Sheikh.

    One of the best things about travel is that it gives your family stories you’ll be telling for years. Novotel helps create them with activities that bring everyone together, whether that’s trying something new, learning a local skill, or simply spending more time together.

    Go for a distinctly Thai twist at Novotel Phuket Vintage Park, where many of the family activities draw on local culture. Kids can try everything from beginner Thai boxing and language lessons to umbrella painting and – a pastime beloved by children the world over – pool foam parties. Everyone is welcome to join in, whether that’s getting splashed, covered in paint, or simply watching their children discover a new side of Thailand during the dedicated Family & Kids Day.

    A different adventure awaits at Novotel Sharm El Sheikh. Kids could be perfectly content with discos, drawing classes and new holiday friends, but the Red Sea has other ideas. Sitting on the edge of Naama Bay, days here might involve snorkelling colourful reefs, taking a boat trip to Ras Mohammed National Park or heading into the desert by quad bike or camel for a Bedouin-style dinner beneath the stars.

    5. Location is everything

    Surin Beach, Choeng Thale, Thalang District, Phuket, Thaiföld
    Explore Phuket’s gorgeous beaches. (Credit: Bence Biczo)

    Everyone’s idea of wellness looks a little different. With more than 600 hotels across 65 countries, Novotel gives guests the freedom to choose the destination that suits them best. Whether that’s a beachside escape in Phuket, an alpine expedition in Queenstown or a city break in Bangkok, there’s a good chance a Novotel isn’t far away.

    All that’s left? Choosing your version of wellbeing.

    Discover stays to inspire your everyday at novotel.accor.com.