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3 ways to get up close and personal to Malaysia’s unique culture

Enter the melting pot that is Malaysia and gain fresh insight into our fascinating world.

With sprawling rainforests, bustling city centres and coastal strips shimmering in the unwavering sun, Malaysia consistently cements itself as a sun-chaser’s dream destination. Throughout its long, complex history, Malaysia has evolved and adapted to cater for its steadily growing population; a distinct mix of Malay, Chinese, Indian and other indigenous ethnic groups have all made contributions to the Malaysian culture we see today. From the architecture and culture to the cuisine, no place proudly showcases multiculturalism quite like this tropical slice of bliss.

Comprised of 13 states, three federal territories and two regions split by the South China Sea, it can be a tall order to see and do everything that makes the country one-of-a-kind. To truly get a feel for the deep roots of Malaysia’s heritage, divide the trip into three bite-sized holidays: Malaysia’s UNESCO World Heritage sites, Malay culture and its Indigenous influence.

malacca unesco village at night, malaysia
Step into Malaysia’s unique history and culture.

1. UNESCO World Heritage sites

Take a quick one-hour flight from Kuala Lumpur to Penang, home to delectable dishes that promise to keep mouths salivating long after the first taste. The cause of this mouth-watering phenomenon is the diverse culinary influence sparked by the cultural landscape of Penang. Across hawker markets and Michelin-starred restaurants, you’ll find unique flavours, like Peranakan cuisine, a Chinese and Malay fusion that draws from the best elements of both.

a street food vendor in penang cooks up a tasty dish
Be captivated by mouth-watering dishes in Penang.

Feast on a steaming bowl of nasi ulam nyonya in the heart of George Town, a UNESCO World Heritage site known for its immaculately preserved architecture and mind-boggling street art. Wander the Street of Harmony to see Malaysia’s multitude of cultures and religions side by side, then stay at Cheong Fatt Tze (The Blue Mansion), an iconic boutique heritage hotel displaying Baba Nyonya heritage.

A 90-minute drive from Kuala Lumpur lies Melaka, yet another Malaysian UNESCO World Heritage city. Float down the Melaka River and stare, mouth agape, at the rainbow of ancient buildings lining the winding path of water. Also, reserve at least one evening for the famous Jonker Street Night Market. Weave through the jovial marketgoers and explore an array of stalls selling everything from eccentric knick-knacks to moreish fried oysters (a must-try for any seafood connoisseur).

Spend hours engrossed in the history of the Cheng Hoon Teng temple, Malaysia’s oldest running place of worship, or uncover the curious background of A Famosa, a Portuguese fortress that has been standing since the early 1500s. History buffs will have an absolute field day.

Melaka Straits Mosque in melaka malaysia
See the stunning historic buildings lining Melaka’s banks. (Image: Asnida Marwani)

2. Malay culture

Stunning temples and mosques dot the state of Terengganu, an intriguing location that emphasises the country’s impressive flare for architecture.

Roughly four kilometres from Terengganu’s city centre sits Terengganu Cultural Village, a ‘living museum’ designed to immerse visitors in Malaysian culture. Much of the museum is interactive, with smaller villages making up the expansive complex. Venture to the museum’s fishing village and sample keropok, a savoury fish cracker fried in sand. The cooking method reflects long-held Malaysian traditions and is just one of many nods to the country’s ancestors. A visit to Terengganu Cultural Village highlights the diverse nature of the state and encourages guests to interact with every exhibition they come across.

Deep frying keropok lekor
Savour the crunch of keropok.

For a glimpse into 17th-century life, Terrapuri Heritage Village awaits travel-weary guests. Just over an hour’s drive from Terengganu Cultural Village, the resort is a restoration project that incorporates 29 ancient homes flanked by the South China Sea and the Setiu Wetlands. This inviting resort has everything required for a restful pitstop: a refreshing pool, private villas, a world-class restaurant and an onsite spa. The combination of 100-year-old buildings and modern luxuries is enough to warrant whiplash in the best way possible.

Terengganu Cultural Village in Malaysia
Immerse yourself in Terengganu’s rich heritage at the Cultural Village. (Image: Faizah Othman)

Once Terengganu has been thoroughly explored, depart for the neighbouring state of Kelantan. The ‘Cradle of Malay Culture’ is true to its nickname, as visitors can expect a whirlwind of traditional music, festivals and performances honouring the country’s customs. Stop by Gelanggang Seni, a cultural centre in Kelantan’s state capital of Kota Bharu, and witness a range of authentic Malaysian pastimes including top spinning, shadow puppetry, the art of self-defence and ceremonial drumming.

After the eyes and ears have been satiated, it’s time to treat the taste buds at Siti Khadijah Market. Kelantanese cuisine shines at this sprawling collection of stalls. Indulge in nasi tumpang, which resembles a rice-laden ice cream cone wrapped in a banana leaf, or nourish the soul with a hearty Siamese laksa.

Kota Bahru’s cultural zone also includes Handicraft Village, where you can inspect a range of intricate embroidery, expertly made silverware and learn about the craft of batik.   

a vibrant array of fruits and vegetables at Siti Khadijah Market in malaysia
Explore a vibrant array of fruits and vegetables at Siti Khadijah Market.

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3. Indigenous culture

The indigenous peoples of Malaysia make up approximately 11 per cent of the entire country’s population, and their influence on the culture is as prevalent as ever.

The first stop on the final leg of this cultural tour is Sabah, a state teeming with natural landmarks and vibrant beaches. Sabah’s Mari Mari Cultural Village doubles as a living museum and attendance helps preserve the culture of Borneo. Visitors are able to participate in long-standing traditions; peek behind the curtain of ancient tattoo-making, listen to enthralling folk stories, and taste Indigenous cuisine. Once the tour is complete, head to nearby Kiansom Waterfall for a swim to stave off the humidity.

Monsopiad Heritage Village, in the cultural centre of Donggongon, offers a different perspective on the Malaysian way of life, shining a light on the Kadazandusun people. Go back to over three centuries ago, when Monsopiad occupied the very village guests see before them. The House of Skulls is an eerie yet essential stop, as is the onsite restaurant providing visitors with local specialties.

Sarawak Cultural Village in Kuching, Malaysia. Sarawak Cultural Village is a popular touristic destination in Borneo, Malaysia
Experience long-standing traditions at Sarawak Cultural Village.

Sarawak, the largest state in Malaysia, marks the final destination to round out this whirlwind adventure. Here, 26 ethnic groups coexist in this tropical paradise on the coast of Borneo, boasting enough natural wonders to satisfy the most adventurous of travellers.

While travelling around the city, one destination needs to be visited first: Sarawak Cultural Village. Occupying 17 acres of land, this living museum is dedicated to the Iban, Bidayuh, Orang Ulu, Chinese, Malay, Melanau and Penan peoples. Join local guides in beadwork and paddy pounding, or observe an award-winning dance troupe showcase their talents twice a day.

The Sarawak Iban Longhouse Homestay is a two-day tour that starts in Kuching and ends at Iban Longhouse. Guests have the opportunity to follow in the footsteps of the Iban tribe, learn traditional hunting methods, eat meals sourced from the land, and celebrate the culture through dance as they journey along the river and roam through tiny villages and rubber fields. Once at the longhouse, they have the chance to mingle with the locals and listen to their wealth of knowledge. To become fully entrenched in the local way of life, stay overnight in a working longhouse with resident tribespeople for a unique and insightful experience.

local woman in sarawak cultural village
Learn about local tribes and their traditions.

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Louis Costello
Refusing to rest before his entire bucket list is complete, Louis loves nothing more than travelling to obscure locations and uncovering little-known highlights that make those places shine. Writing about his experiences both in Australia and overseas, Louis has picked up a trick or two to get the most out of a holiday, whether it's a weekend or six months.
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5 things every hotel needs for a more restorative stay

    Kate Bettes Kate Bettes
    Wellbeing means different things to different travellers. Here’s how to pick a hotel that gets it right for you.

    The best wellness holidays aren’t necessarily spent wrapped in a spa robe. Sometimes they’re found around a dinner table in Cambodia, on a hiking trail in New Zealand or after finally beating jet lag on the other side of the world. The hotel you choose is what makes them happen.

    1. Easy access to good food

    meals from Novotel Bangkok Sukhumvit 20
    Taste delicious meals at Novotel Bangkok Sukhumvit 20.

    One of the quickest ways to derail healthy habits on holiday is to spend half of it working out where to eat instead of digging into the culture around you. Thankfully, Novotel has done much of the hard work already, with chefs building menus that lean into the flavours, ingredients and traditions of each destination.

    In Sihanoukville, Cambodia, Korkor soup – often dubbed ‘Cambodian ratatouille’ – sits alongside raw blue crab dressed with lime and chilli, best enjoyed with views across the Gulf of Thailand.

    In the lovingly chaotic city of Bangkok, the presence of food cranks up the sociability. At Novotel Bangkok Sukhumvit 20, you can settle in with mango sticky rice and stranger-turned-friends beside the pool at Sky on 20 rooftop bar, or bring them along to tackle river prawns and stir-fried crab with holy basil at the buzzing Crab Paradise Dinner Buffet.

    Then Novotel Dubai Al Barsha welcomes you with a laidback twist on the level of indulgence the Middle Eastern city is best known for up on Deck Se7en. Looking towards Burj Al Arab, the rooftop lounge has everything from Mediterranean-style dishes like seabass ceviche to Italian prosecco sundowners.

    At the other end of the scale, in the hills that surround the Novotel Bali Ubud Resort, calm comes from nature. At Siralada restaurant, Balinese traditions shape the menu while thunder rumbles over the surrounding jungle – proving the setting is as nourishing as the food itself.

    While at Novotel Nha Trang, chef Kieu Thi My Hanh and her team showcase Vietnam’s knack for balancing freshness, texture and fragrant herbs. Pho remains a favourite, while seafood salad with pomelo and mango brings those flavours together in one bright dish.

    It’s all an approach backed by partnerships with expert food creators such as Alfie Steiner, whose plant-forward recipes prove healthy food should never taste plain.

    2. Better sleep options

    Novotel Bali Ubud Resort room
    Sleep deeply with Novotel.

    There are few travel experiences more disappointing than arriving in a new country, determined to seize the day, only to fall asleep fully clothed by 3pm.

    For Australian travellers, jet lag is often an unavoidable part of the journey. That’s one reason Novotel runs sleep-focused initiatives that help guests adjust quickly without compromising on health. We’re talking partnerships with Sydney-based sleep specialist Olivia Arezzolo, known for her advice on everything from better sleep habits to beating jet lag, alongside features like pillow menus, in-room yoga content and tailored sleep guidance.

    The sooner you’re operating on local time, the sooner you can get back to more pressing matters – like deciding which spa treatment to book.

    3. More ways to move

    woman hiking around queenstown new zealand
    Stay at Novotel Queenstown Lakeside and explore local hiking trails. (Credit: GettyI mages/ naruedom)

    Every place in the world has its own way of getting you moving: whether that’s hiking up ice-bitten mountains before a sauna or gentle stretching by the pool before a facial. From fitness centres to spas, Novotel recognises that wellbeing rarely looks the same.

    At Novotel Queenstown Lakeside, activity is inescapable. Here, hiking trails, ski fields, bungee jumps, and white-water rafting have made the region famous. The hotel’s location on the shores of Lake Wakatipu means less time spent organising yourself and more time out there experiencing them. To top it all off, you can book a private hot tub for the evening before heading back into the wilderness tomorrow.

    Bali, of course, takes a softer approach. At Novotel Bali Ubud Resort or Novotel Bali Nusa Dua, movement is less about conquering a mountain and more about a dance class between the tropical gardens and lagoon pools. Afterwards, the spa takes over, with traditional treatments like a Lulur body scrub: a combination of rice, turmeric, sandalwood, ginger and jasmine that’ll soothe muscles already relaxed by the Balinese heat.

    4. Better connections

    Novotel Sharm El Sheikh
    Kids will love a stay at Novotel Sharm El Sheikh.

    One of the best things about travel is that it gives your family stories you’ll be telling for years. Novotel helps create them with activities that bring everyone together, whether that’s trying something new, learning a local skill, or simply spending more time together.

    Go for a distinctly Thai twist at Novotel Phuket Vintage Park, where many of the family activities draw on local culture. Kids can try everything from beginner Thai boxing and language lessons to umbrella painting and – a pastime beloved by children the world over – pool foam parties. Everyone is welcome to join in, whether that’s getting splashed, covered in paint, or simply watching their children discover a new side of Thailand during the dedicated Family & Kids Day.

    A different adventure awaits at Novotel Sharm El Sheikh. Kids could be perfectly content with discos, drawing classes and new holiday friends, but the Red Sea has other ideas. Sitting on the edge of Naama Bay, days here might involve snorkelling colourful reefs, taking a boat trip to Ras Mohammed National Park or heading into the desert by quad bike or camel for a Bedouin-style dinner beneath the stars.

    5. Location is everything

    Surin Beach, Choeng Thale, Thalang District, Phuket, Thaiföld
    Explore Phuket’s gorgeous beaches. (Credit: Bence Biczo)

    Everyone’s idea of wellness looks a little different. With more than 600 hotels across 65 countries, Novotel gives guests the freedom to choose the destination that suits them best. Whether that’s a beachside escape in Phuket, an alpine expedition in Queenstown or a city break in Bangkok, there’s a good chance a Novotel isn’t far away.

    All that’s left? Choosing your version of wellbeing.

    Discover stays to inspire your everyday at novotel.accor.com.