Why Samoa should be your next beach holiday

Paradisical islands that force you to sit back and adapt to the relaxed Samoan way of life.

***This article was created in partnership with our sponsor, Samoa Tourism Authority***


Known for its pristine beaches, lush gardens, majestic mountains and stunning sea views, the islands of Samoa are paradise on Earth.

However, the country’s real treasures are its welcoming people, governed by a 3000-year-old tradition called Fa’a Samoa – the Samoan Way.

Fa’a Samoa is Polynesian culture at its purest, celebrating and protecting traditional values where family is all important and respect for elders is strictly adhered to. Its essence is respect, which extends to the environment.

You can enjoy the creative expression of Samoan tradition by attending a Fiafia night – where traditional food is served accompanied with song, dance and storytelling.

The night usually ends with the traditional Siva Afi, the fire knife dance, performed by men displaying the traditional form of tattooing unique to these islands.

But to truly understand Samoa culture, you must slow down and ‘faifai lemu’, which literally means ‘take it easy’.

Relaxation has been turned into an art form and you’ll soon rediscover the pleasure of simply watching the world go by.

But your time can also be filled with activities. Slide down the slippery faces of Papaseea Sliding Rocks after a trip to the fascinating Robert Louis Stevenson Museum and a hike up to his tomb at Mt Vaea.

For the more adventurous, the waters here are teeming with life, making it perfect for snorkelling and diving, especially at beautiful Palolo Deep, while surfers come here for the world-class reef breaks. For something a little more relaxing, you can swim with turtles around the shores of Namua Island.

Visit Samoa Year 2016 kicks off in January, with sporting, art and cultural events peppering the calendar across various sites on the islands.

For further information and what the islands of Samoa have to offer, head on over to samoa.travel.