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The capital cities rising to the top of Europe’s cool list right now

In Europe, the coolest cities are delivering fresh new takes on everything from music and food to art and architecture. 

In Europe, the continent of dazzling diversity, some cities are perennially synonymous with what they do best: Berlin its nightlife, Paris its haute couture, Madrid its Movida. But ‘cool’? That’s the nebulous ‘it’ factor, with a constantly shifting centre of gravity that tugs at the zeitgeist of any given year.  

In turbulent 2025, we see cool as a certain insouciance, a defiant taste for the good life, artistic bravery, a social and environmental conscience. By that measure, the following European cities stand as bonafide capitals of cool – leading lights of their own unique paths, offering alternative forms of exploration, and worthy of visiting right now.

1. Amsterdam, The Netherlands

NDSM in Amsterdam
NDSM in Amsterdam is a cultural hotspot. (Image: Daniëlle Siobhán)

In Amsterdam, life, it seems, is increasingly best lived on the edge. Not at society’s dingy fringes, but in the city’s newly invigorated outer districts, of which Noord has been steadily establishing itself as the brightest light on the harbour. The Venice of the North might be celebrating its 750th birthday in style this year, with a huge street party and the opening of the hotly anticipated Suriname and Drift museums, but just across the IJ river is where savvy locals know to go. 

“Noord has a creative edge that a lot of the city centre is missing," says Robin Hagedoorn, founder of Bunk, a hotel-hostel hybrid with a serious wow factor (a giant purple dinosaur dominates the lobby) that opened last year in a converted church. “The music and nightlife scene is thriving in old warehouses and garages, restaurants are innovative and buzzing, and the street art scene at NDSM is not to be missed." 

For those looking to expand their Amsterdam horizons, an eye-opening day might start in Noord, at the minimalist YUSU for caffeine kicks, followed by a visit to urban winery Chateau Amsterdam, and then a few hours at the aforementioned NDSM, where a former shipyard now houses artists, bars and restaurants, stirred up with a mix of festivals and cultural events. There’s plenty more for those with artistic tastes, including STRAAT for street art, and the striking Eye Filmmuseum, perched low on the waterfront like some kind of spacecraft.

the street art scene at NDSM, Amsterdam
NDSM is a former shipyard turned arts and culture space. (Image: Daniëlle Siobhán)

A different kind of action is in order at Skatecafe, a fun casual dining spot with a skate ramp, while coffee or cocktails are a great option at Polly Goudvisch (Goldfish), which offers an atmospheric bar, plus terrace dining when the weather allows. Vinyl is spun at popular pizza and pasta hangout Klaproos and at Cornerstore, where the mellow beats provide the soundtrack to natural wines and Asian flavours. 

At Bunk, alongside Noord’s new wave of tourists, elderly locals often drop in to enjoy all-day dining or one of the not-for-profit cultural events that Hagedoorn’s team organises as a way of giving back to the community. “I’m proud every time an older person walks in and reminisces about attending service here," he says. “Or when a young family new to the neighbourhood stops by regularly for a coffee and pie … If you like to visit a city and really get a taste of what being a local is like, Noord is perfect."

Bunk, a hotel-hostel hybrid in Amsterdam
Hotel-hostel hybrid, Bunk. (Image: Daniëlle Siobhán)

2. Tbilisi, Georgia

an old publishing house at Stamba Hotel
Stamba Hotel occupies a 1950s publishing house. (Image: Louisa Chalatashvili)

If there’s one place that epitomises the energy of the Georgian capital’s creative scene, it’s Stamba – the former communist publishing house transformed into a hotel, also a fulcrum of artistry, sustainability and networking. Behind its foliage-draped Brutalist facade are bold, elegant rooms that fuse nostalgia and industrial chic, events spaces, a vertical farm, and the influential Tbilisi Photography & Multimedia Museum, run by Nestan Nijaradze, co-founder and artistic director of the Tbilisi Photo Festival. 

“For the last few years, Tbilisi has become the most artistically vibrant city in the region," she asserts. “New galleries, new festivals, fashion, photography, contemporary art … it all started as a kind of attempt to cry out that we are here, we have something to share, and we have things to say." 

Given Georgia’s pro-Russian government and regular street protests of late, this feels like a moment of cultural significance in Tbilisi. Outside Stamba, amid a city famous for its East-West mashup of architectural styles that run from intricately tiled Islamic bathhouses to great Soviet-era chunks of concrete, a similarly eclectic array of creative spaces has sprung up. There’s Window Project, which focuses on supporting young Georgian artists; Gallery Artbeat, showcasing mid-career and emerging talents; and the more established LC Queisser, which has had a presence at both Frieze and Art Basel. 

street art-inspired interior at Fabrika Hostel, Tbilisi
The Fabrika Hostel is filled with splashy street art. (Image: Louisa Chalatashvili)

At Fabrika Hostel – a multifunctional space set in a blocky former-Soviet sewing factory now daubed with splashy street art – there are dorm and apartment-style suites, as well as exhibitions and events on constant rotation. Tbilisi also has a vibrant club scene, and one of the best venues is the riverside Mtkvarze, which regularly hosts international DJs and events beyond music, including art exhibitions and film screenings. 

dumplings at Cafe Daphna
The iconic dumplings at Cafe Daphna. (Image: Louisa Chalatashvili)

Feeding all this creativity is Georgia’s famous cuisine, and for the iconic dumplings known as khinkali, you can’t go past local favourite Shemomechama in the Old Town, or the recently opened pastel-hued Cafe Daphna. Meanwhile, there are new takes on traditional dishes at Craft Wine Restaurant – quaint in atmosphere and set in a lovely old townhouse once occupied by French novelist Alexandre Dumas. 

a cappuccino at Café Stamba
The cafe is also a great coffee spot. (Image: Louisa Chalatashvili)

For Nijaradze, there’s no going past a cappuccino at Café Stamba. It’s an ideal spot for her to consider the work of her photography museum – the first in Georgia dedicated to contemporary images. “We use the power of the visual arts to somehow initiate the very important changes we consider vital for the development of our country," she says. “Now visitors who know this country through its heritage, architecture or nature are also discovering a modern Georgia – through its art and creative scene."

3. Thessaloniki, Greece

pastries at Bougatsa Giannis, Thessaloniki, Greece
Traditional pastries at Bougatsa Giannis. (Image: Fos Studio)

If you’re hungry and lost in a city, make it Thessaloniki. In the capital of the Macedonia region, where culinary aromas and the cool kids converge, there are no wrong turns. Over here is Bougatsa Giannis, where locals queue for golden squares of traditional custard-filled filo pastry, shovelled off hotplates and cut into oozing squares. Over there is Estrella World Street Food, which, with its brunch-focused menu – think Greek-style breakfast carbonara, and patisserie made with tahini and mountain tea – has revolutionised what all-day dining means to the city’s one million ever-hungry inhabitants. 

Maybe they’re hungry because they’re young – Thessaloniki is home to Greece’s largest university and student population. Or maybe it’s down to the city’s gastronomic history, seasoned with Ottoman, Byzantine and Ancient Roman influences, and as richly layered as your yiayia’s moussaka. Whatever the reason, Thessaloniki is buzzing, known for its packed summer calendar of outdoor events, cultural institutions such as MOMus Museum of Contemporary Art and International Film Festival in November, when the city turns into one long, 10-day party. It was also, in 2021, declared Greece’s first UNESCO Creative City of Gastronomy. 

al fresco dining at Tiffanys x 1905
Dine al fresco at the Cretan-inspired hotspot Tiffanys X 1905.

“It’s a complete destination," declares Nikos Nyfoudis, a Thessalonian and London restaurateur who last year opened Cretan-inspired hotspot Tiffanys x 1905, in what was previously one of the city’s old-school dining institutions.“It has so much history, amazing food and wine, the sea and beautiful beaches half an hour’s drive away." 

It’s also, says Nyfoudis, the best place in Greece for coffee – at places such as pastry and sourdough specialist 72H Artisanal Bakery, and Estet, where expertly pulled brews are made with Costa Rican beans and an award-winning blend from Athenian roastery Taf. 

bread and pastries on display at 72H Artisanal Bakery, Thessaloniki, Greece
72H Artisanal Bakery is renowned for expert breads and brews. (Image: FOS Studio)

There’s more coffee and brunch – plus coworking, cocktails and DJ sets – at Ypsilon, an arty space set in a renovated neoclassical mansion in the lively neighbourhood of Valaoritou, while the sundowners are hard to beat at Tribeca, a capacious waterfront cocktail bar and Japanese grill with views across the Thermaic Gulf to distant Mount Olympus. 

But for one of the best curated drinks lists in town, it’s back to Tiffanys x 1905, where the wines number more than 700 by the bottle, from Greece and abroad. Evenings here see groups, mature and otherwise, gathered at white-clothed tables that nod to the old taverna, while dining on a fully organic menu beneath playful illustrations that bring the restaurant experience back up to date. 

“This is my vision," muses Nyfoudis. “To have an old couple on one table, just like the old days, and on the other, students with tattoos and pink hair, enjoying natural wines."

4. Rome, Italy

inside one of the rooms at Rome EDITION
Rome EDITION is shaking up the city’s hotel scene.

Designer hotels amping up the staying power here in recent years include Ian Schrager’s Rome EDITION, with its soaring 1940s rationalist lines and sumptuous saturated colour, and the exuberantly eclectic Zaha Hadid’s ROMEO Roma.  

This being a Catholic Jubilee Year, beds are in hot demand, so keep tabs on the next rooms off the rank: Orient Express Minerva, Rosewood and Nobu. While you’re waiting, tap into Rome’s playful new aperitivo hour at clubby, futuristic Drink Kong, and a polpette al sugo from street food specialist Trapizzino.

5. Basel, Switzerland

inside the Volkshaus Basel in Switzerland
Volkshaus Basel is the place to stay for its chic design and cultural program. (Image: Robert Rieger)

Home of the world’s most famous art fair and the cool-to-be-kitsch Eurovision, this compact, student-packed city is 40 museums strong – including Museum Tinguely, with its mighty kinetic sculptures, and the Renzo Piano-designed Fondation Beyeler. 

Industrial Klybeck is the city’s bohemian heart, with offbeat art installations, cafes, bars, theatre and music. Basel also has a growing reputation for techno, best experienced at Nordstern nightclub, or check into the Herzog & de Meuron-designed Volkshaus Basel, which has its own program of concerts and cultural events.

the rooftop view from theTerrace Suite, Volkshaus Basel in Switzerland
Soak in the view from the Terrace Suite. (Image: Robert Rieger)

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6. Hamburg, Germany

St Pauli Bunker in Hamburg, Germany
St. Pauli Bunker in Hamburg, Germany. (Image: Getty/Felix Geringswald)

Germany’s media capital has sharpened its creative thinking of late with the reimagining of St Pauli Bunker, a monumental Second World War flak tower offering restaurants, a hotel and a sprawling rooftop park.  

Add it to the Kunstmeile and its six galleries and museums for a cultural break, and earmark Borderless – a futuristic digital museum from influential art collective teamLab – for 2026. For more visual drama, stay at SIDE Design Hotel, with its computerised light installation by theatre director Robert Wilson.

7. Toulouse, France

Bords de Garonne, Toulouse, France
Toulouse has been called a ‘mini Paris’. (Image: Rémi Deligeon)

The Pink City dances to its own beat, with music festivals such as Rio Loco – think Afro-punk or Cuban disco – vibing alongside institutions such as Theatre du Capitole, one of the best operas in France. Dubbed a mini Paris, its other cultural highlights include Halle de la Machine, dedicated to eye-popping mechanical creations, and Les Halles de la Cartoucherie, a blended food, sports, coworking and events space. Drop your dancing shoes at Hotel Les Capitouls, which pays tribute to the 1980s Manchester music scene.

the bed at Hotel Les Capitouls, Toulouse, France
Bed down at the city’s Hotel Les Capitouls.

8. Vilnius, Lithuania

local street art at Artagonist Art Hotel, Vilnius, Lithuania
Artagonist Art Hotel in Vilnius features street art by local creatives. (Image: Go Vilnius/ Laimonas_Ciunys)

Europe’s Green Capital for 2025 is proving fertile ground for artistic talent as a new wave of creators take root, drawn to neighbourhoods such as Užupis – a (tongue-in-cheek) self-declared republic and home to a major art incubator – and Lukiškės Prison 2.0, now an arts and cultural hub.  

Gems in the cobbled Old Town include Terra Recognita Gallery, specialising in works of stone and metal, and Artagonist hotel, where textiles, street art and sculptures by local talents are all part of the scenery. 

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Emma Ventura
Emma Ventura is a writer, editor and editorial consultant specialising in travel, design and the outdoors. Her work explores the relationship between nature, culture and human creativity, from mountain communities and contemporary craft to food, architecture and the natural world. Having held senior editorial roles in both the UK and Australia, she now writes and consults for a range of international print and digital publications while dividing her time between London, Sydney and Italy’s Aosta Valley.
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5 things every hotel needs for a more restorative stay

    Kate Bettes Kate Bettes
    Wellbeing means different things to different travellers. Here’s how to pick a hotel that gets it right for you.

    The best wellness holidays aren’t necessarily spent wrapped in a spa robe. Sometimes they’re found around a dinner table in Cambodia, on a hiking trail in New Zealand or after finally beating jet lag on the other side of the world. The hotel you choose is what makes them happen.

    1. Easy access to good food

    meals from Novotel Bangkok Sukhumvit 20
    Taste delicious meals at Novotel Bangkok Sukhumvit 20.

    One of the quickest ways to derail healthy habits on holiday is to spend half of it working out where to eat instead of digging into the culture around you. Thankfully, Novotel has done much of the hard work already, with chefs building menus that lean into the flavours, ingredients and traditions of each destination.

    In Sihanoukville, Cambodia, Korkor soup – often dubbed ‘Cambodian ratatouille’ – sits alongside raw blue crab dressed with lime and chilli, best enjoyed with views across the Gulf of Thailand.

    In the lovingly chaotic city of Bangkok, the presence of food cranks up the sociability. At Novotel Bangkok Sukhumvit 20, you can settle in with mango sticky rice and stranger-turned-friends beside the pool at Sky on 20 rooftop bar, or bring them along to tackle river prawns and stir-fried crab with holy basil at the buzzing Crab Paradise Dinner Buffet.

    Then Novotel Dubai Al Barsha welcomes you with a laidback twist on the level of indulgence the Middle Eastern city is best known for up on Deck Se7en. Looking towards Burj Al Arab, the rooftop lounge has everything from Mediterranean-style dishes like seabass ceviche to Italian prosecco sundowners.

    At the other end of the scale, in the hills that surround the Novotel Bali Ubud Resort, calm comes from nature. At Siralada restaurant, Balinese traditions shape the menu while thunder rumbles over the surrounding jungle – proving the setting is as nourishing as the food itself.

    While at Novotel Nha Trang, chef Kieu Thi My Hanh and her team showcase Vietnam’s knack for balancing freshness, texture and fragrant herbs. Pho remains a favourite, while seafood salad with pomelo and mango brings those flavours together in one bright dish.

    It’s all an approach backed by partnerships with expert food creators such as Alfie Steiner, whose plant-forward recipes prove healthy food should never taste plain.

    2. Better sleep options

    Novotel Bali Ubud Resort room
    Sleep deeply with Novotel.

    There are few travel experiences more disappointing than arriving in a new country, determined to seize the day, only to fall asleep fully clothed by 3pm.

    For Australian travellers, jet lag is often an unavoidable part of the journey. That’s one reason Novotel runs sleep-focused initiatives that help guests adjust quickly without compromising on health. We’re talking partnerships with Sydney-based sleep specialist Olivia Arezzolo, known for her advice on everything from better sleep habits to beating jet lag, alongside features like pillow menus, in-room yoga content and tailored sleep guidance.

    The sooner you’re operating on local time, the sooner you can get back to more pressing matters – like deciding which spa treatment to book.

    3. More ways to move

    woman hiking around queenstown new zealand
    Stay at Novotel Queenstown Lakeside and explore local hiking trails. (Credit: GettyI mages/ naruedom)

    Every place in the world has its own way of getting you moving: whether that’s hiking up ice-bitten mountains before a sauna or gentle stretching by the pool before a facial. From fitness centres to spas, Novotel recognises that wellbeing rarely looks the same.

    At Novotel Queenstown Lakeside, activity is inescapable. Here, hiking trails, ski fields, bungee jumps, and white-water rafting have made the region famous. The hotel’s location on the shores of Lake Wakatipu means less time spent organising yourself and more time out there experiencing them. To top it all off, you can book a private hot tub for the evening before heading back into the wilderness tomorrow.

    Bali, of course, takes a softer approach. At Novotel Bali Ubud Resort or Novotel Bali Nusa Dua, movement is less about conquering a mountain and more about a dance class between the tropical gardens and lagoon pools. Afterwards, the spa takes over, with traditional treatments like a Lulur body scrub: a combination of rice, turmeric, sandalwood, ginger and jasmine that’ll soothe muscles already relaxed by the Balinese heat.

    4. Better connections

    Novotel Sharm El Sheikh
    Kids will love a stay at Novotel Sharm El Sheikh.

    One of the best things about travel is that it gives your family stories you’ll be telling for years. Novotel helps create them with activities that bring everyone together, whether that’s trying something new, learning a local skill, or simply spending more time together.

    Go for a distinctly Thai twist at Novotel Phuket Vintage Park, where many of the family activities draw on local culture. Kids can try everything from beginner Thai boxing and language lessons to umbrella painting and – a pastime beloved by children the world over – pool foam parties. Everyone is welcome to join in, whether that’s getting splashed, covered in paint, or simply watching their children discover a new side of Thailand during the dedicated Family & Kids Day.

    A different adventure awaits at Novotel Sharm El Sheikh. Kids could be perfectly content with discos, drawing classes and new holiday friends, but the Red Sea has other ideas. Sitting on the edge of Naama Bay, days here might involve snorkelling colourful reefs, taking a boat trip to Ras Mohammed National Park or heading into the desert by quad bike or camel for a Bedouin-style dinner beneath the stars.

    5. Location is everything

    Surin Beach, Choeng Thale, Thalang District, Phuket, Thaiföld
    Explore Phuket’s gorgeous beaches. (Credit: Bence Biczo)

    Everyone’s idea of wellness looks a little different. With more than 600 hotels across 65 countries, Novotel gives guests the freedom to choose the destination that suits them best. Whether that’s a beachside escape in Phuket, an alpine expedition in Queenstown or a city break in Bangkok, there’s a good chance a Novotel isn’t far away.

    All that’s left? Choosing your version of wellbeing.

    Discover stays to inspire your everyday at novotel.accor.com.