Expedia has revealed the destinations Aussies plan to visit to escape the winter chill.
When the weather starts to cool down, many Aussies start looking internationally to prolong summer. And new data from Expedia reveals they will be chasing the sun in Europe and Asia.
The prominent online travel agency has shared the most popular and trending international destinations drawing Aussies’ attention in 2025, and it’s a mix of summer favourites and emerging hotspots.
Bali remains a popular getaway for 2025. (Image: Getty/ Lord Baileys)
Unsurprisingly, Bali took the spot as the most popular destination for Aussies this winter, with major cities London, Tokyo and Paris trailing just behind.
“Cost of living and accessibility remain top of mind for Aussies looking to stretch their travel dollars further, and one of our top tips to save is to keep an eye on new flight routes," said Sarah King, Expedia Travel Expert.
“Looking at Bali, with new AirAsia flights from Adelaide launching in June and new Jetstar flights from the Gold Coast launching in August, we’re sure to see competitive airfares as the airlines work to attract Aussies from right across the country," she added.
Malta offers a blend of natural beauty and history. (Image: Getty/Gatsi)
Malta, as the top trending destination, highlights a shift in Aussie travel preferences. Increased flight connectivity from Australia to Malta is contributing to its growing appeal as a Mediterranean hotspot – an 80 per cent increase in bookings – and Australians discovering the beauty of this sunny island.
“As Aussies get set to benefit from the new Virgin and Qatar partnership this winter, many European destinations have also become more accessible, resulting in a spike in accommodation interest," explained Sarah King.
“Malta tops the list, with direct flights resuming from Doha to Malta in July, making it easier and faster for Aussies to get their dose of European sun," she added.
Valetta is the capital of Malta and a UNESCO World Heritage Site.
A blend of ancient history, natural beauty and modern convenience culminates in Malta, which has a long-standing reputation as one of the Mediterranean’s best-kept secrets. Spend your days lazily ticking off the many beaches with some of the clearest water in Europe, discovering megalithic temples, admiring wonderfully preserved medieval and Baroque architecture in Mdina and snacking on mouthwatering pastizzi – a traditional Maltese pastry filled with ricotta cheese or mushy peas. Whether you’re a history buff, beach lover, foodie or cultural enthusiast, Malta offers plenty for visitors.
Interest in destinations such as Milos, Greece and Da Nang, Vietnam, are also on the rise, further highlighting how Aussies are exploring outside of the usual hotspots.
Milos in Greece also made the top trending international destinations list. (Image: Getty/Borchee)
Looking to escape Aussie winter? Check out Expedia’s most popular international destinations and top trending international destinations for some inspiration.
Expedia’s most popular international destinations
Bali, Indonesia
London, UK
Tokyo, Japan
Paris, France
Singapore
Nadi, Fiji
Rome, Italy
Athens, Greece
New York, USA
Honolulu, USA
Expedia’s top trending international destinations
Malta: +80%
Milos, Greece: + 70%
Seoul, South Korea: +60%
Osaka, Japan: +55%
Da Nang, Vietnam: +45%
Nice, France: +45%
Athens, Greece: +40%
Tokyo, Japan: +35%
Ho Chi Minh City, Vietnam: +35%
Bangkok, Thailand: +25%
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Rachael Thompson is a freelance travel journalist, editor and hotel addict based in the UK. She was formerly International Traveller's Evergreen Editor and was responsible for the foundational content ahead of its website relaunch, as well as managing and growing the brand’s destination guides. With a background in design and travel media, Rachael is dedicated to creating content that is as much informational as it is beautiful. She began her career at Belle magazine, before taking up editorial roles at Homes to Love and Bed Threads. Next on her travel wish list is Malta.
Why travellers are increasingly dreaming of a white Christmas – and the best places to experience one for yourself.
If the Euro summer has long been Australians’ defining holiday, the white Christmas may well be emerging as its frosty successor.
Booking data from APT Travel Group has revealed that Australians are planning long-haul travel further in advance and increasingly swapping summer at home for a white Christmas abroad.
Why more travellers are booking a white Christmas
Find festive spirit in abundance in Tallinn, Estonia. (Credit: Unsplash/Dmitry Sumin)
Part of the shift is practical. With the Australian Government recently downgrading its travel warning for parts of the Middle East, travellers’ confidence in long-haul travel is returning as key transit hubs for Australians travelling to Europe reopen.
But accessibility alone isn’t the reason we’re seeing an incline in festive winter holiday bookings.
This year, Australia has experienced a particularly patchy start to the snow season, reminding travellers of how unpredictable winter has become and leading them to look overseas for their next wintry escape. At the same time, rising global temperatures are making reliable snowfall less certain across many parts of the world. Ironically, the rarer a classic white Christmas becomes, the more alluring it feels.
Travellers are increasingly looking overseas for guaranteed snowy escapes. (Credit: Unsplash/Joni Kuusisto)
Behavioural psychologists have long observed what they call the ‘scarcity effect’: we tend to assign greater value and desirability to experiences that feel limited or increasingly out of reach. A white Christmas – once an annual tradition for many – has evolved into a bucket-list experience.
It’s also a novel antidote to the Australian festive season. Rather than scorching pavements and beachside barbecues, travellers want to experience the Christmas they’ve spent their whole lives watching in films: snow-dusted pines, chestnuts roasting over an open fire and streets glowing beneath tinsel garlands and fairy lights. Nostalgia sells, but even more so when we feel like it might not always be available to experience.
For decades, Australians have sought to escape winter in search of a European summer. Now, the pendulum is swinging the other way. Below are the top places to have yourself a very Merry Christmas in the snow.
The best places to have a white Christmas
Finland
Finland is one of the best destinations for a white Christmas. Credit: APT)
When you’re set on experiencing a blanket-white Christmas, your best bet is to go north. Thanks to its chilly temperatures and geographical proximity to the Arctic Circle (nearly one third of the country’s landmass lies within the Arctic region), travellers are guaranteed to see snow during Finland’s winter months. Plus, the possibility of witnessing the northern lights ribboning across the sky makes the experience all the more magical.
Tallinn, Estonia
The city of Tallinn has a UNESCO-listed medieval town. (Credit: Unsplash/Ilya Orehov)
While places like Finland and Norway are coveted Christmas destinations, they certainly aren’t easy on the wallet. Estonia’s charming medieval capital of Tallinn is one of the best places to have a white Christmas on a budget, boasting Gothic spires, an intimate atmosphere and toasty market stalls selling everything from handicrafts to sugar-coated almonds. While snow over the Christmas period isn’t guaranteed these days, the country is further north and generally colder than Western European countries such as Germany and the Netherlands.
Canada
Explore the Christmas lights of Whistler. (Credit: APT)
With its festive spirit, friendly locals and picturesque landscapes, Canada is a top contender for the best place for a white Christmas. Victoria in British Columbia has just about every Christmas tradition covered in one town: a main street of snow-frosted stores, a gingerbread competition, a visit to see the reindeer and horse-drawn trolley rides; while Alberta will see you embracing cosy holiday traditions with the spectacular Canadian Rockies as your backdrop.
If you can’t choose just one destination, the Twelve Days of Christmas tour by APT includes Christmas in Banff, sleigh rides at Lake Louise, Vancouver’s Canyon Lights and the Canadian Rockies. “It’s a relaxed, accessible way to get a proper white Christmas, snow guaranteed rather than hoped for,” says Sarah Latimore, international GM Product & Operations at APT.
New York, USA
Central Park dusted with snow is all but magical. (Credit: Unsplash/Caitlyn Wilson)
Yes, films have been romanticising Christmas in New York for decades, but there’s a reason: the cool shift transforms the grand metropolis into what feels like a cinematic village where families glide over ice skating rinks in Central Park, dazzling displays illuminate the streets and carollers sing outside cosy bars with crackling fireplaces.
Germany
Browse bountiful Christmas markets in Regensburg. (Credit: APT)
Germany does Christmas with all the trimmings, especially the Christmas markets; there are hundreds (if not thousands) to choose between in picture-postcard historical towns across the country. Dresden has one of the oldest markets in the country, while Regensburg offers four fairy-light festooned markets within its UNESCO-listed medieval old town.
London, UK
Cosy up in London for the winter. (Credit: Unsplash/Zhang Kaiyv)
London is a prime place to celebrate a white Christmas with little people: Hamleys alone is worth getting on a plane for! Not only do many hotels offer holiday packages for families, but the sight of latticed snowflakes drifting from the sky on a rugged-up stroll along the Thames is nothing short of enchanting.
Prague, Czech Republic
Escape to the charming city of Prague. (Credit: Unsplash/Lukas Konvica)
Offering Gothic architecture, charming cobbled streets and spiced pastries in spades, Prague is among the best places to spend a white Christmas. Come Advent season, when a dusting of snow may cover its ancient castle, and the smell of roasting ham rises from the market stalls, it becomes utterly unforgettable.
Niseko, Japan
Hit the slopes for a Christmas spent skiing in Niseko. (Credit: Unsplash/Kristian Klausen)
You don’t need to fly all the way to Europe to enjoy a wintry Christmas abroad. On Japan’s northern island of Hokkaido, Niseko is a wonderland for travellers wishing to spend the Christmas season carving up the ski slopes. Promising festive events such as fireworks and giant illuminated trees, as well as plenty of the fluffy white stuff, this ski resort town doesn’t disappoint.
Is Europe or Canada better for a white Christmas?
Europe and Canada are the two most popular destinations among Australian travellers booking wintry Christmas escapes. But which is right for you? Sarah Latimore, international GM Product & Operations at APT, says the answer hinges on your travel interests and preferences.
“Europe suits travellers who want depth, variety and a bit of indulgence, moving through centuries-old Christmas market traditions city by city,” Latimore says.
“Canada is for travellers chasing that classic, snow globe white Christmas. Think twinkling lights and decorations through Whistler and Banff, evenings by an open fire in a Fairmont hotel, and the kind of moments that define the season: dog sledding, sleigh rides, snow underfoot rather than sand.
“Neither is the ‘right’ choice universally; it comes down to matching the traveller. Someone chasing romance and heritage will lean Europe. Someone chasing a classic, white Christmas will lean Canada.”
This European island tops winter trending destinations for Aussies
