hero media

10 travel experiences every culture lover deserves to book in 2027

Credit: Getty/Aluxum

Spanning sacred festivals to world-class art, music and literature, these are the cultural experiences worth building a trip around in 2027. 

Culture is often the reason we travel – to encounter traditions that have endured for centuries, follow in the footsteps of artists and writers, or see the world through a different lens. Spanning West Africa and India to the Silk Road, these cultural journeys take you beyond the landmarks and into the stories, people and heritage that give a destination its unique character. 

1. A photography expedition in West Africa

West Africa portrait
Discover the culture of Benin and Togo on a photography expedition. (Credit: Richard l’Anson)

West Africa’s heartland rarely makes it onto photography bucket lists, which is precisely why Benin and Togo deserve their place on World Expeditions’ new Curated Adventures portfolio. Award-winning Canon Master photographer and author Richard l’Anson leads the small-group expedition through vibrant festivals, sacred Vodoun ceremonies, stilt villages and centuries-old architectural landscapes. The 13-day Benin and Togo with Richard l’Anson tour grants exclusive access to Ouidah’s legendary Vodoun Festival, the castle-like mud houses of the Tamberma Valley and traditional craftspeople – from potters and weavers to local palm wine makers. The journey concludes in Lomé, Togo’s coastal capital, with Atlantic breezes and sunset cocktails by the sea. Running 5–17 January 2027, it is an extraordinary opportunity to refine your craft alongside a true master behind the lens. 

2. Matera, Italy’s cave city

matera italy
Experience living culture in Italy’s oldest city. (Credit: Unsplash/Joshua Kettle)

It was once known as ‘the shame of Italy’ or its extreme poverty and squalor, but 80 years on this warren of natural caves in the southern region of Basilicata is a glorious detour from the Apulian coast. Spend a night or two in Matera’s Sassi district (Italian for ‘stones’) – which was first occupied in the Palaeolithic Age – where many of the original cave dwellings that cling to the steep ravine have been converted into boutique hotels, restaurants and museums, and spend days getting lost in the city’s maze of alleyways and piazzas. At dusk, climb to the rock-hewn church of Santa Maria de Idris to watch as the timeworn city glows with the dipping sun.

3. India’s Varanasi and the sacred Ganges

Varanasi
India’s colourful city of Varanasi. (Credit: Getty/Aluxum)

In the grainy light of dawn, colourful wooden boats glide into focus along the Ganges River as dreadlocked sadhus drum along the water’s edge. By dusk, the ghats are a blazing display of lanterns and rhythmic chanting during Ganga Aarti, a daily ritual that honours the holy river. One of the world’s oldest continuously inhabited cities and one of Hinduism’s seven sacred sites, Varanasi has drawn pilgrims to the Ganges for millennia. And visiting is a deeply moving experience. The Indian city can be seen in all its glory during Dev Deepawali, which takes place on the full moon night of the Hindu month of Kartik each year (usually in November) when thousands of traditional Hindu oil lamps light up the city. 

4. A classical music journey in Austria

Salzburg Festival
Soak up the energy of the Salzburg Festival. (Credit: TSG Salzburg Tourismus/G.Breitteger)

Defined by its soaring Baroque skyline and dramatic alpine backdrop, Austria’s postcard-pretty city of Salzburg has lured music lovers ever since Wolfgang Amadeus Mozart was born here in 1756. It’s a legacy celebrated each July and August at the world-renowned Salzburg Festival. The vibrant summer showcase brings opera, orchestral masterworks and drama to life across venues throughout the city. From Salzburg, take the scenic ÖBB Railjet train to Vienna, where legendary stages like the Musikverein and Vienna State Opera keep the legacies of Mozart, Strauss and Beethoven central to everyday Austrian life.   

5. Contemporary art in Germany

Frankfurt
The tour will take you to cities including Frankfurt. (Credit: Shutterstock/naughtynut)

Berlin’s graffiti-clad courtyards and modernist architecture have long drawn art pilgrims to Germany. But Deutschland’s cultural epicentre is shifting in 2027. That’s when dOCUMENTA in Kassel and Münster’s Skulptur Projekte, held every five and 10 years respectively, will align for the first time since 2017. Limelight Arts Travel’s Modern Art in Germany tour bundles both festivals with private collections and artist visits. The special 13-night journey led by Limelight Arts Travel director Dr Nick Gordon goes beyond Berlin, tracing Germany’s thriving contemporary art scene in Frankfurt, Düsseldorf and Cologne.  

6. Sail through history on the Danube

Danube River cruise
Sail the Danube River in style with Celebrity Cruises.

The River Danube is one of Europe’s most cinematic waterways, snaking past fairytale villages, cliffside castles and ever-shifting landscapes. Celebrity Cruises makes its Danube debut in August 2027 on two new river vessels purpose-built with wall-to-wall infinite balconies. The seven-night Danube – Budapest & Vienna itinerary threads from Bratislava’s Old Town through imperial Vienna and the UNESCO-listed Wachau Valley with a curated shore excursion, meals and drinks included in every fare. Or extend your time on the river with Uniworld’s 15-day Germany to Serbia itinerary, Danube Grandeur, that traverses six countries. 

7. A quintessential Wimbledon summer   

Wimbledon
Wimbledon is a major sporting event that’s hard to miss. (Credit: Unsplash/Barney Goodman)

Strawberries and cream. Pimm’s on the lawn. Players dressed in traditional tennis whites. Wimbledon remains one of the best dates on the international sporting calendar. And 2027 will mark the 140th edition, running from 28 June to 11 July at the All-England Lawn Tennis Club in London. These dates coincide with the peak of English summer, making it the perfect time to pair centre court tickets with a few days in the Cotswolds. The region, roughly two hours from Wimbledon, covers pockets of six counties where you will find storybook villages built from honeyed stone amid a patchwork of farms and fields. Linger here over cream teas that offer a soothing antidote to the nail-biting tension of Wimbledon. 

Weekly travel news, experiences
insider tips, offers,
and more.

8. The imperial cities of Morocco

El Fenn, Marrakech
El Fenn, a boutique hotel in the heart of Marrakech. (Credit: Cecile Treal)

Morocco’s Four Imperial Cities each served as the historic capital for a succession of ruling dynasties. Today, the walled Old City of Marrakech is all clatter and chaos, a maze of bustling souks and mayhem. Expect crowds forming circles around snake charmers, the whole scene lit by loops of lamps and lanterns. It’s like a scene straight out of Hideous Kinky. Base yourself at El Fenn, once a traditional riad and now a 41-room boutique hotel with a colour palette ranging from turmeric to deep teal, multiple pools and a magnificent rooftop terrace. Aesthetes should then book a stay at Palais Amani in the ancient medina of Fes el Bali. The beautifully restored 17th-century palace is arrayed around a courtyard perfumed with citrus trees and features an onsite cooking school.   

9. The dazzling Silk Road by train

Samarkand
The prominent landmarks of Samarkand. (Credit: Getty/monticelllo)

Camel convoys once braved the Gobi Desert’s shifting dunes and Tian Shan’s high passes to trade silk for spices. Today, you can trace that same storied route while reclining in an en suite cabin. Golden Eagle Luxury Trains’ new Silk Road Express is set to launch a 22-day Grand Silk Road journey from Beijing to Tashkent, connecting waypoints like Xi’an, Dunhuang and Kashgar before weaving through Central Asia’s UNESCO-listed oasis cities, including Samarkand and Bukhara. With full-board dining, private local guides and a dedicated bar car featuring a live pianist, history unfolds at a delightfully unhurried pace.   

10. A bookshop holiday in Scotland

Scotland books
Scotland is a haven for literary lovers. (Credit: Unsplash/Olena Bohovyk)

Wigtown is more than just a charming Scottish seaside village – it’s Scotland’s designated National Book Town. At its heart lies The Open Book, a boutique bookshop that hands guests the keys to the store alongside a charming upstairs apartment. Channel your inner Hugh Grant in Notting Hill as you recommend beloved titles and swap stories with curious locals. Feel like a pint at the pub around the corner? You can open and close the store as you please. Bookable through Airbnb, this bucket-list escape for bibliophiles requires forward planning; reservations open 23 months in advance, a testament to its enduring allure.   

This article is part of International Traveller’s 100 Holidays You Deserve round-up. Visit the special 100 Holidays You Deserve hub to find inspiring adventures for every travel type.

Want to see more stories from International Traveller in your Google search results?

  1. Click here to set International Traveller as a preferred source.
  2. Tick the box next to "International Traveller". That's it.
Carla Grossetti
Carla Grossetti avoided accruing a HECS debt by accepting a cadetship with News Corp. at the age of 18. After completing her cadetship at The Cairns Post Carla moved south to accept a position at The Canberra Times before heading off on a jaunt...
View profile and articles
Megan Arkinstall
Megan Arkinstall is a freelance travel writer who you’ll often find at the beach, bushwalking or boating with her young family. She loves reliving travel memories through writing, whether that be sipping limoncello in a sun-drenched courtyard of...
View profile and articles
hero media

5 things every hotel needs for a more restorative stay

    Kate Bettes Kate Bettes
    Wellbeing means different things to different travellers. Here’s how to pick a hotel that gets it right for you.

    The best wellness holidays aren’t necessarily spent wrapped in a spa robe. Sometimes they’re found around a dinner table in Cambodia, on a hiking trail in New Zealand or after finally beating jet lag on the other side of the world. The hotel you choose is what makes them happen.

    1. Easy access to good food

    meals from Novotel Bangkok Sukhumvit 20
    Taste delicious meals at Novotel Bangkok Sukhumvit 20.

    One of the quickest ways to derail healthy habits on holiday is to spend half of it working out where to eat instead of digging into the culture around you. Thankfully, Novotel has done much of the hard work already, with chefs building menus that lean into the flavours, ingredients and traditions of each destination.

    In Sihanoukville, Cambodia, Korkor soup – often dubbed ‘Cambodian ratatouille’ – sits alongside raw blue crab dressed with lime and chilli, best enjoyed with views across the Gulf of Thailand.

    In the lovingly chaotic city of Bangkok, the presence of food cranks up the sociability. At Novotel Bangkok Sukhumvit 20, you can settle in with mango sticky rice and stranger-turned-friends beside the pool at Sky on 20 rooftop bar, or bring them along to tackle river prawns and stir-fried crab with holy basil at the buzzing Crab Paradise Dinner Buffet.

    Then Novotel Dubai Al Barsha welcomes you with a laidback twist on the level of indulgence the Middle Eastern city is best known for up on Deck Se7en. Looking towards Burj Al Arab, the rooftop lounge has everything from Mediterranean-style dishes like seabass ceviche to Italian prosecco sundowners.

    At the other end of the scale, in the hills that surround the Novotel Bali Ubud Resort, calm comes from nature. At Siralada restaurant, Balinese traditions shape the menu while thunder rumbles over the surrounding jungle – proving the setting is as nourishing as the food itself.

    While at Novotel Nha Trang, chef Kieu Thi My Hanh and her team showcase Vietnam’s knack for balancing freshness, texture and fragrant herbs. Pho remains a favourite, while seafood salad with pomelo and mango brings those flavours together in one bright dish.

    It’s all an approach backed by partnerships with expert food creators such as Alfie Steiner, whose plant-forward recipes prove healthy food should never taste plain.

    2. Better sleep options

    Novotel Bali Ubud Resort room
    Sleep deeply with Novotel.

    There are few travel experiences more disappointing than arriving in a new country, determined to seize the day, only to fall asleep fully clothed by 3pm.

    For Australian travellers, jet lag is often an unavoidable part of the journey. That’s one reason Novotel runs sleep-focused initiatives that help guests adjust quickly without compromising on health. We’re talking partnerships with Sydney-based sleep specialist Olivia Arezzolo, known for her advice on everything from better sleep habits to beating jet lag, alongside features like pillow menus, in-room yoga content and tailored sleep guidance.

    The sooner you’re operating on local time, the sooner you can get back to more pressing matters – like deciding which spa treatment to book.

    3. More ways to move

    woman hiking around queenstown new zealand
    Stay at Novotel Queenstown Lakeside and explore local hiking trails. (Credit: GettyI mages/ naruedom)

    Every place in the world has its own way of getting you moving: whether that’s hiking up ice-bitten mountains before a sauna or gentle stretching by the pool before a facial. From fitness centres to spas, Novotel recognises that wellbeing rarely looks the same.

    At Novotel Queenstown Lakeside, activity is inescapable. Here, hiking trails, ski fields, bungee jumps, and white-water rafting have made the region famous. The hotel’s location on the shores of Lake Wakatipu means less time spent organising yourself and more time out there experiencing them. To top it all off, you can book a private hot tub for the evening before heading back into the wilderness tomorrow.

    Bali, of course, takes a softer approach. At Novotel Bali Ubud Resort or Novotel Bali Nusa Dua, movement is less about conquering a mountain and more about a dance class between the tropical gardens and lagoon pools. Afterwards, the spa takes over, with traditional treatments like a Lulur body scrub: a combination of rice, turmeric, sandalwood, ginger and jasmine that’ll soothe muscles already relaxed by the Balinese heat.

    4. Better connections

    Novotel Sharm El Sheikh
    Kids will love a stay at Novotel Sharm El Sheikh.

    One of the best things about travel is that it gives your family stories you’ll be telling for years. Novotel helps create them with activities that bring everyone together, whether that’s trying something new, learning a local skill, or simply spending more time together.

    Go for a distinctly Thai twist at Novotel Phuket Vintage Park, where many of the family activities draw on local culture. Kids can try everything from beginner Thai boxing and language lessons to umbrella painting and – a pastime beloved by children the world over – pool foam parties. Everyone is welcome to join in, whether that’s getting splashed, covered in paint, or simply watching their children discover a new side of Thailand during the dedicated Family & Kids Day.

    A different adventure awaits at Novotel Sharm El Sheikh. Kids could be perfectly content with discos, drawing classes and new holiday friends, but the Red Sea has other ideas. Sitting on the edge of Naama Bay, days here might involve snorkelling colourful reefs, taking a boat trip to Ras Mohammed National Park or heading into the desert by quad bike or camel for a Bedouin-style dinner beneath the stars.

    5. Location is everything

    Surin Beach, Choeng Thale, Thalang District, Phuket, Thaiföld
    Explore Phuket’s gorgeous beaches. (Credit: Bence Biczo)

    Everyone’s idea of wellness looks a little different. With more than 600 hotels across 65 countries, Novotel gives guests the freedom to choose the destination that suits them best. Whether that’s a beachside escape in Phuket, an alpine expedition in Queenstown or a city break in Bangkok, there’s a good chance a Novotel isn’t far away.

    All that’s left? Choosing your version of wellbeing.

    Discover stays to inspire your everyday at novotel.accor.com.