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Oman to Jordan: 5 must-have cultural experiences in the Middle East

International Traveller
If you’re heading to the Middle East, these are the cultural experiences you simply don’t want to miss.

1. Wander the frankincense trail in Oman

Travelling with: Catherine Marshall

A mabkhara (frankincense burner) spouts clouds of perfume beneath the hem of guide Raya Al Alwy’s abaya. “This is the quick way to smell good," she says. Perfume suffuses the people and places here in Oman’s Dhofar region. Visitors leave smelling good, too: my skin is sweetened with frankincense-infused oil during an Arabian massage at the Al Baleed Resort Salalah by Anantara.

the ruins of Sumhuram in Oman
Unearth the trader stories at the port of Sumhuram. (Image: Catherine Marshall)

The biblical sap is harvested from the frankincense trees plugging the wadis in the UNESCO World Heritage-listed Land of Frankincense north of Salalah. Traders have been sourcing the perfume from the wadis since ancient times; their stories are unearthed at the port of Sumhuram, established around the 3rd century BCE.

guide Raya Al Alwy under a frankincense tree in Oman
Tour the frankincense trail in Oman with guide Raya Al Alwy. (Image: Catherine Marshall)

2. Discover the Museum of Islamic Art in Qatar

Travelling with: Kee Foong

For Australian travellers, Qatar is often seen as a transit port en route to the UK or Europe rather than a destination. However, it’s worth adding a stopover to explore the region’s cultural treasures, in particular the Museum of Islamic Art. The museum is on the waterfront in a landmark building designed by Pritzker Prize-winning architect Ieoh Ming Pei, who was also responsible for the Louvre’s iconic glass pyramid. Within the museum is one of the world’s foremost collections of Islamic art, a breathtakingly beautiful treasure trove of manuscripts, metalwork, jewellery, textiles, ceramics and glassware spanning 1400 years of civilisation.

the Museum of Islamic Art in Doha, Qatar
The Museum of Islamic Art is housed within a landmark building.

3. Learn about the heritage of falconry in the UAE

Travelling with: Elizabeth Whitehead

The sport of falconry is borne of a millennia-old bond between humans and birds of prey. Long before the UAE was dominated by futuristic cityscapes, it was inhabited by nomadic Bedouin tribes. Falcons helped them hunt on resource-scarce land, their keen eyesight and aerial view over the desert sands an unmatched advantage. Today, falconry remains a traditional Emirati sport, a skill passed down over generations. Visitors can take a desert safari and explore the art of falconry – a living human heritage that’s endured the sands of time.

falconry in the UAE
Falconry remains a traditional Emirati sport. (Image: Alamy/Juniors Bildarchiv GMBH)

4. Experience Bedouin history and culture in Jordan’s Wadi Rum

Travelling with: Imogen Eveson

“Do you hummus?" My Bedouin guide Ali doesn’t need to ask twice as he serves me a dish of galayet bandora (literally, tomatoes on fire) cooked on flames in the red sands of Jordan’s Wadi Rum. Here, on the desert floor in a moment of pause on a 4WD adventure, I am totally immersed in this UNESCO World Heritage site of Lawrence of Arabia legend, inscribed for both its natural and cultural values.

a Bedouin man pouring traditional tea into a cup
Sip sweet Bedouin tea in the red sands of Jordan’s Wadi Rum. (Image: Tahra-May Berdai/Getty Images)

With 20,000 inscriptions etched onto the canyon walls, the ‘ancient graffiti’ here shows not only the development of early alphabets, says Ali, but the evolution of human thought. The history feels as alive and present as this moment right now, as my guide fashions the word hummus into a verb and serves it all up with sweet Bedouin tea.

the Wadi Rum desert in Jordan
Explore the vast, otherworldly landscape of the Wadi Rum desert. (Image: Edyta Bartkiewicz/ Getty Images)

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5. Explore the archaeological wonders of AlUla

Travelling with: Sarah Reid

I came for the elaborate Nabataean tombs of Hegra, the sister city to Jordan’s Petra. But I quickly learned that Saudi Arabia’s showpiece World Heritage site isn’t the only reason to visit the remote desert oasis of AlUla. There are also the ruins of Dadan, once the capital of the Dadan and Lihyan kingdoms more than 2000 years ago, and the inscriptions of Jabal Ikmah, an open-air library from the same period.

Nabataean tombs of Hegra
Nabataean tombs of Hegra have been preserved for thousands of years. (Sarah Reid)

AlUla Old Town, meanwhile, dates from the 12th century. There’s much to see and do, as well as luxe accommodation offerings like Our Habitas AlUla and its off-the-beaten-path Airstream caravans. There’s also a raft of new hotels on the horizon, including three Aman Resorts.

The airstream caravan camp Alula in Saudi Arabia
Opt for a luxe stay in the desert in Airstream caravans by Habitas AlUla (Image: Erika Hobart)
This round-up of cultural experiences is part of our curated list of 100 Cultural Experiences, explore the full list here.

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5 things every hotel needs for a more restorative stay

    Kate Bettes Kate Bettes
    Wellbeing means different things to different travellers. Here’s how to pick a hotel that gets it right for you.

    The best wellness holidays aren’t necessarily spent wrapped in a spa robe. Sometimes they’re found around a dinner table in Cambodia, on a hiking trail in New Zealand or after finally beating jet lag on the other side of the world. The hotel you choose is what makes them happen.

    1. Easy access to good food

    meals from Novotel Bangkok Sukhumvit 20
    Taste delicious meals at Novotel Bangkok Sukhumvit 20.

    One of the quickest ways to derail healthy habits on holiday is to spend half of it working out where to eat instead of digging into the culture around you. Thankfully, Novotel has done much of the hard work already, with chefs building menus that lean into the flavours, ingredients and traditions of each destination.

    In Sihanoukville, Cambodia, Korkor soup – often dubbed ‘Cambodian ratatouille’ – sits alongside raw blue crab dressed with lime and chilli, best enjoyed with views across the Gulf of Thailand.

    In the lovingly chaotic city of Bangkok, the presence of food cranks up the sociability. At Novotel Bangkok Sukhumvit 20, you can settle in with mango sticky rice and stranger-turned-friends beside the pool at Sky on 20 rooftop bar, or bring them along to tackle river prawns and stir-fried crab with holy basil at the buzzing Crab Paradise Dinner Buffet.

    Then Novotel Dubai Al Barsha welcomes you with a laidback twist on the level of indulgence the Middle Eastern city is best known for up on Deck Se7en. Looking towards Burj Al Arab, the rooftop lounge has everything from Mediterranean-style dishes like seabass ceviche to Italian prosecco sundowners.

    At the other end of the scale, in the hills that surround the Novotel Bali Ubud Resort, calm comes from nature. At Siralada restaurant, Balinese traditions shape the menu while thunder rumbles over the surrounding jungle – proving the setting is as nourishing as the food itself.

    While at Novotel Nha Trang, chef Kieu Thi My Hanh and her team showcase Vietnam’s knack for balancing freshness, texture and fragrant herbs. Pho remains a favourite, while seafood salad with pomelo and mango brings those flavours together in one bright dish.

    It’s all an approach backed by partnerships with expert food creators such as Alfie Steiner, whose plant-forward recipes prove healthy food should never taste plain.

    2. Better sleep options

    Novotel Bali Ubud Resort room
    Sleep deeply with Novotel.

    There are few travel experiences more disappointing than arriving in a new country, determined to seize the day, only to fall asleep fully clothed by 3pm.

    For Australian travellers, jet lag is often an unavoidable part of the journey. That’s one reason Novotel runs sleep-focused initiatives that help guests adjust quickly without compromising on health. We’re talking partnerships with Sydney-based sleep specialist Olivia Arezzolo, known for her advice on everything from better sleep habits to beating jet lag, alongside features like pillow menus, in-room yoga content and tailored sleep guidance.

    The sooner you’re operating on local time, the sooner you can get back to more pressing matters – like deciding which spa treatment to book.

    3. More ways to move

    woman hiking around queenstown new zealand
    Stay at Novotel Queenstown Lakeside and explore local hiking trails. (Credit: GettyI mages/ naruedom)

    Every place in the world has its own way of getting you moving: whether that’s hiking up ice-bitten mountains before a sauna or gentle stretching by the pool before a facial. From fitness centres to spas, Novotel recognises that wellbeing rarely looks the same.

    At Novotel Queenstown Lakeside, activity is inescapable. Here, hiking trails, ski fields, bungee jumps, and white-water rafting have made the region famous. The hotel’s location on the shores of Lake Wakatipu means less time spent organising yourself and more time out there experiencing them. To top it all off, you can book a private hot tub for the evening before heading back into the wilderness tomorrow.

    Bali, of course, takes a softer approach. At Novotel Bali Ubud Resort or Novotel Bali Nusa Dua, movement is less about conquering a mountain and more about a dance class between the tropical gardens and lagoon pools. Afterwards, the spa takes over, with traditional treatments like a Lulur body scrub: a combination of rice, turmeric, sandalwood, ginger and jasmine that’ll soothe muscles already relaxed by the Balinese heat.

    4. Better connections

    Novotel Sharm El Sheikh
    Kids will love a stay at Novotel Sharm El Sheikh.

    One of the best things about travel is that it gives your family stories you’ll be telling for years. Novotel helps create them with activities that bring everyone together, whether that’s trying something new, learning a local skill, or simply spending more time together.

    Go for a distinctly Thai twist at Novotel Phuket Vintage Park, where many of the family activities draw on local culture. Kids can try everything from beginner Thai boxing and language lessons to umbrella painting and – a pastime beloved by children the world over – pool foam parties. Everyone is welcome to join in, whether that’s getting splashed, covered in paint, or simply watching their children discover a new side of Thailand during the dedicated Family & Kids Day.

    A different adventure awaits at Novotel Sharm El Sheikh. Kids could be perfectly content with discos, drawing classes and new holiday friends, but the Red Sea has other ideas. Sitting on the edge of Naama Bay, days here might involve snorkelling colourful reefs, taking a boat trip to Ras Mohammed National Park or heading into the desert by quad bike or camel for a Bedouin-style dinner beneath the stars.

    5. Location is everything

    Surin Beach, Choeng Thale, Thalang District, Phuket, Thaiföld
    Explore Phuket’s gorgeous beaches. (Credit: Bence Biczo)

    Everyone’s idea of wellness looks a little different. With more than 600 hotels across 65 countries, Novotel gives guests the freedom to choose the destination that suits them best. Whether that’s a beachside escape in Phuket, an alpine expedition in Queenstown or a city break in Bangkok, there’s a good chance a Novotel isn’t far away.

    All that’s left? Choosing your version of wellbeing.

    Discover stays to inspire your everyday at novotel.accor.com.