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5 unusual festivals in Japan you need to know about 

The eccentricities of Japan have been well documented, particularly regarding its place in modern pop culture, from zany game shows where people eat furniture, to a pervasive kawaii culture which takes the love of cute things to a level of unwavering religious devotion.

However, peculiarities in Japanese culture actually date back centuries, and often come with much deeper meanings than outsiders would originally assume. The best way to experience this is through the many iconic Japanese festivals that take place, usually around shrines, throughout the year. Some may seem strange and unusual to visitors, but all have long histories that hold an important place in the story of this endlessly compelling country.

 

Here are just five of those esoteric festivals, illustrating how certain beliefs throughout history have been interpreted in unique ways.

1. Nakizumo Crying Baby Festival

Japan’s seemingly bizarre Nakizumo Crying Baby Festival is based on the ancient proverb naku ko wa sodatsu, which roughly translates as ‘crying babies grow fast’. For over 400 years, this has led to the idea that parents are doing their toddler a great service by watching them wail in public, whilst cradled in the arms of a very burly sumo wrestler, to bless them with healthy lives and ward off evil spirits.

 

Each April/May, this festival takes place in several locations across the country, although the most notable is behind the iconic Senso-ji Temple in Tokyo’s traditional Asakusa district. On the day, two different sessions – one around 11am, and one around 2pm – are each made up of dozens of rounds where two sumos stand on opposing sides of a small stage, and are given a one-year-old baby to hold from the procession of participating parents.

 

A referee/priest officiates each round, which involves both sumos lifting their respective baby and gently swaying it to encourage it to cry. Whichever baby cries first is declared the winner of that round, but it’s not often that simple. When both babies cry at the same time, the wrestler will intensify his actions to see which cries the loudest, thereby determining a winner. If neither baby cries, a duo of elderly priests sitting on either side of the stage spring into action, donning colourful bird-demon masks to try and bring the baby closer to tears. Throughout, the priest softly yells “nake, nake" at each baby, which means “cry, cry".

Nakizumo Crying Baby Festival
Nakizumo Crying Baby Festival (Photo: Chris Singh)

2. Akutai Matsuri

Referred to in English as the ‘Festival of Abusive Language’, Akutai Matsuri turns the otherwise stoic atmosphere of the small city of Kasama in Ibaraki Prefecture into a cathartic shouting match of local cuss words.

 

This annual festival, which dates back to the Edo Period (1603-1968), is hosted each December by the Atago and Iitsuna shrines, though there are several smaller iterations across the country. It began as a way for overworked factory workers to purge any pent-up frustrations, but today has turned into a rowdy celebration of insults like bakayaro (idiot) and konoyaro (bastard).

 

During the festival, hundreds of people march behind a group of 13 priests who are dressed up as red-faced goblins, shouting at them as they make the 40-minute climb to Atago Shrine from the area around Iwama Station.

 

Stops at smaller shrines along the way are expected so the ‘goblins’ can present their offerings, which many try to steal as they are known to bring good luck to whoever gets a hold of them. The race to steal the offerings is often why the festival has a reputation for getting quite rowdy.

Akutai Matsuri translates to the ‘Festival of Abusive Language’

3. Kanamara Matsuri

Perhaps the most recognised of Japan’s unusual practices, Kanamara Matsuri is widely known as the Fertility Festival (or sometimes the Penis Festival). Held in April, the festival takes place in the city of Kawasaki at Kanayama Shrine, only one hour south of Central Tokyo, with a history said to reach all the way back to the 17th century.

 

During this time, various maids and prostitutes would visit the shrine to pray for protection against sexually transmitted diseases and similar misfortunes. This prompted the shrine’s parishioners to start this festival, which has grown to become one of the most inclusive and celebratory events in the region.

 

People of all identities and ages come to celebrate on the day, which involves a mikoshi parade of human-sized phalluses being marched through the streets, carried on palanquins to the Kanayama temple. Around this, there are various phallic-shaped objects, both edible and artistic. Participants can learn the art of carving vegetables into phallic shapes, come dressed in penis-themed costumes, and even pose for pictures on large, wooden phalluses.

Kanamara Matsuri is widely referred to as the fertility festival

4. Paantu Festival

If you’re visiting the small island of Miyako-jima in Okinawa during September (or sometimes, October), don’t be surprised if a masked man, covered in leaves and mud, runs up and enthusiastically smears some of that slimy sludge onto you.

 

The Paantu Festival is named for supernatural beings once believed to descend upon a village to chase evil away and bring good fortune to its residents. According to this legend, any home, newborn baby, or adult who is splashed with mud by these deities would be blessed with good luck for the coming year.

 

The result is an island usually full of terrified children as the mud men run around in their odd appearances and dirty anything they can get their hands on, from cars to humans to houses. Visitors who happen upon the island during the festival can also expect to be splashed by the Paantu, who are sometimes known to chase adults and pin them to the ground before blessing them with their boggy bodies.

 

Although the festival has historically been spread wider throughout the Okinawa islands, nowadays you’re only likely to find it in Hirara City in Shimajiri, and the Nobaru district of Ueno village.

The Paantu Festival is named for supernatural beings

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5. Otaue Matsuri

Twice a year in early May and early September, the stunning, large Omishima island in Ehime Prefecture hosts a seemingly normal and bountiful rice-planting festival called Otaue Matsuri. The Japanese staple food takes pride of place at this event, which marks the rice-planting season in spring, and the harvest in autumn.

 

Located at Oyamazumi shrine, the festival isn’t all too different from similar events which happen throughout the year in different parts of Japan. There is one very distinctive element though, and the reason for its inclusion on this list.

 

The wildest and most unusual aspect of this festival is called hitori zumo, which roughly translates to ‘one-man sumo’. During this, the god said to take up residence in the shrine is the sole opponent for the region’s sumo champion, spurring three bouts of man versus deity that plays out exactly as you would expect: a sumo wrestling with what looks like thin air.

 

Each year, the god has won at least two of the three bouts, which is taken to mean a plentiful harvest for the year.

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Chris Singh
Chris Singh is an arts, travel and food journalist with 17 years of experience in digital media and 4 years of experience in SEO writing. He is the former travel editor of premium men's lifestyle title Boss Hunting and currently balances his role as Deputy Editor-At-Large of the AU review with freelance travel writing gigs at Australian Traveller, Luxury Escapes, Cruise & Travel and Sydney Travel Guide. Chris holds a Bachelor of Arts & Sciences (Sociology and Psychology) from the University of Sydney and once worked as a line dancer for steakhouse chain Lone Star (no, seriously). He's always got his finger on the pulse for good live music and delicious new restaurants, has a particular love of historic hotels and is starting to see the restorative value of the ever-present wellness industry. Although he is a born-and-bred Sydneysider, his favourite Australian cities are Hobart and Adelaide. Internationally, he can never get enough of big cities like Tokyo, New York and Chicago. If you're looking for him, he's either at a concert, on a plane or behind a laptop.
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5 things every hotel needs for a more restorative stay

    Kate Bettes Kate Bettes
    Wellbeing means different things to different travellers. Here’s how to pick a hotel that gets it right for you.

    The best wellness holidays aren’t necessarily spent wrapped in a spa robe. Sometimes they’re found around a dinner table in Cambodia, on a hiking trail in New Zealand or after finally beating jet lag on the other side of the world. The hotel you choose is what makes them happen.

    1. Easy access to good food

    meals from Novotel Bangkok Sukhumvit 20
    Taste delicious meals at Novotel Bangkok Sukhumvit 20.

    One of the quickest ways to derail healthy habits on holiday is to spend half of it working out where to eat instead of digging into the culture around you. Thankfully, Novotel has done much of the hard work already, with chefs building menus that lean into the flavours, ingredients and traditions of each destination.

    In Sihanoukville, Cambodia, Korkor soup – often dubbed ‘Cambodian ratatouille’ – sits alongside raw blue crab dressed with lime and chilli, best enjoyed with views across the Gulf of Thailand.

    In the lovingly chaotic city of Bangkok, the presence of food cranks up the sociability. At Novotel Bangkok Sukhumvit 20, you can settle in with mango sticky rice and stranger-turned-friends beside the pool at Sky on 20 rooftop bar, or bring them along to tackle river prawns and stir-fried crab with holy basil at the buzzing Crab Paradise Dinner Buffet.

    Then Novotel Dubai Al Barsha welcomes you with a laidback twist on the level of indulgence the Middle Eastern city is best known for up on Deck Se7en. Looking towards Burj Al Arab, the rooftop lounge has everything from Mediterranean-style dishes like seabass ceviche to Italian prosecco sundowners.

    At the other end of the scale, in the hills that surround the Novotel Bali Ubud Resort, calm comes from nature. At Siralada restaurant, Balinese traditions shape the menu while thunder rumbles over the surrounding jungle – proving the setting is as nourishing as the food itself.

    While at Novotel Nha Trang, chef Kieu Thi My Hanh and her team showcase Vietnam’s knack for balancing freshness, texture and fragrant herbs. Pho remains a favourite, while seafood salad with pomelo and mango brings those flavours together in one bright dish.

    It’s all an approach backed by partnerships with expert food creators such as Alfie Steiner, whose plant-forward recipes prove healthy food should never taste plain.

    2. Better sleep options

    Novotel Bali Ubud Resort room
    Sleep deeply with Novotel.

    There are few travel experiences more disappointing than arriving in a new country, determined to seize the day, only to fall asleep fully clothed by 3pm.

    For Australian travellers, jet lag is often an unavoidable part of the journey. That’s one reason Novotel runs sleep-focused initiatives that help guests adjust quickly without compromising on health. We’re talking partnerships with Sydney-based sleep specialist Olivia Arezzolo, known for her advice on everything from better sleep habits to beating jet lag, alongside features like pillow menus, in-room yoga content and tailored sleep guidance.

    The sooner you’re operating on local time, the sooner you can get back to more pressing matters – like deciding which spa treatment to book.

    3. More ways to move

    woman hiking around queenstown new zealand
    Stay at Novotel Queenstown Lakeside and explore local hiking trails. (Credit: GettyI mages/ naruedom)

    Every place in the world has its own way of getting you moving: whether that’s hiking up ice-bitten mountains before a sauna or gentle stretching by the pool before a facial. From fitness centres to spas, Novotel recognises that wellbeing rarely looks the same.

    At Novotel Queenstown Lakeside, activity is inescapable. Here, hiking trails, ski fields, bungee jumps, and white-water rafting have made the region famous. The hotel’s location on the shores of Lake Wakatipu means less time spent organising yourself and more time out there experiencing them. To top it all off, you can book a private hot tub for the evening before heading back into the wilderness tomorrow.

    Bali, of course, takes a softer approach. At Novotel Bali Ubud Resort or Novotel Bali Nusa Dua, movement is less about conquering a mountain and more about a dance class between the tropical gardens and lagoon pools. Afterwards, the spa takes over, with traditional treatments like a Lulur body scrub: a combination of rice, turmeric, sandalwood, ginger and jasmine that’ll soothe muscles already relaxed by the Balinese heat.

    4. Better connections

    Novotel Sharm El Sheikh
    Kids will love a stay at Novotel Sharm El Sheikh.

    One of the best things about travel is that it gives your family stories you’ll be telling for years. Novotel helps create them with activities that bring everyone together, whether that’s trying something new, learning a local skill, or simply spending more time together.

    Go for a distinctly Thai twist at Novotel Phuket Vintage Park, where many of the family activities draw on local culture. Kids can try everything from beginner Thai boxing and language lessons to umbrella painting and – a pastime beloved by children the world over – pool foam parties. Everyone is welcome to join in, whether that’s getting splashed, covered in paint, or simply watching their children discover a new side of Thailand during the dedicated Family & Kids Day.

    A different adventure awaits at Novotel Sharm El Sheikh. Kids could be perfectly content with discos, drawing classes and new holiday friends, but the Red Sea has other ideas. Sitting on the edge of Naama Bay, days here might involve snorkelling colourful reefs, taking a boat trip to Ras Mohammed National Park or heading into the desert by quad bike or camel for a Bedouin-style dinner beneath the stars.

    5. Location is everything

    Surin Beach, Choeng Thale, Thalang District, Phuket, Thaiföld
    Explore Phuket’s gorgeous beaches. (Credit: Bence Biczo)

    Everyone’s idea of wellness looks a little different. With more than 600 hotels across 65 countries, Novotel gives guests the freedom to choose the destination that suits them best. Whether that’s a beachside escape in Phuket, an alpine expedition in Queenstown or a city break in Bangkok, there’s a good chance a Novotel isn’t far away.

    All that’s left? Choosing your version of wellbeing.

    Discover stays to inspire your everyday at novotel.accor.com.