Now open: Ham Yard Hotel

The latest from Firmdale Hotels has a distinct urban village feel smack in the heart of London’s thriving theatre district.

The biggest project yet from the Firmdale Hotels group – purveyors of boutique hotels such as Crosby Street Hotel in New York and The Soho Hotel in London – Ham Yard Hotel, located close to Piccadilly Circus, includes 91 rooms and suites, all deliciously decked out by the incomparable Kit Kemp, 24 apartments, 13 retail stores, a bar, restaurant, gym and spa, 176-seat theatre/cinema and a four-lane bowling alley.